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    To Stop Fake News, Social Media Firms Need Our Help

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    Misinformation is as old as communication itself. In television’s glory days, self-styled psychic Uri Geller fooled viewers for years before being outed as a fraud. Centuries earlier, in the adolescence of print media, British con artist William Chaloner circulated pamphlets attacking the national mint.

    But never has misinformation spread so widely, readily, and willfully as it has in the age of social media. And never have so many different actors been culpable in creating that reality.

    Take the dreadful Parkland, Florida, school shooting earlier this year. While Twitter and Facebook afforded students and their families access to potentially life-saving information sooner than other media, their algorithms also amplified right-wing conspiracy theories claiming student survivors were “crisis actors.” Although multiple print and digital media outlets quickly debunked the theory, the damage had already been done.

    Often unwittingly, everyday Americans are caught in the crossfire of politically charged misinformation. Understandably, they’ve come to rely on social media to stay in touch. How else could a 50-something dad circle back with an elementary school friend who moved away decades prior? But they’ve also been shepherded into echo chambers by algorithms that prioritize clicks over truth — echo chambers that the majority of Americans, according to Pew Research, expect to get worse over the coming decade.

    Certainly, it would be easy to point the finger at social media companies alone. But these platforms are neither the first nor the only perpetrators. Tribalism, a vacuum of government policy, and, yes, the very business model of social media firms have all played a part in this problem.

    Inside the Social Media Machine

    Compared to its media ancestors, social media is the perfect vector for spreading misinformation. The first of its three problematic attributes is its decentralized architecture, punctuated by highly influential nodes. Each nodular individual or company attracts like-minded media consumers, magnifying its influence on a given topic, regardless of the node’s expertise or truthfulness.

    Although decentralization delivers media that’s maximally applicable to the user and prevents a single authority from controlling the narrative, it’s also dangerous. Misinformation spreads like wildfire in such a forum, where competence and truth matter less than the emotional payload of what’s being discussed.

    Furthermore, social media makes it easy to link or break ties with connections, enabling users to self-select informational inputs. Over time, users can and do shut out information they dislike or don’t believe, distorting their own reality according to what’s “true” within their information bubbles. Because they’ve insulated themselves from uncomfortable ideas, the shock value of those ideas increases and drives users to respond with vitriol rather than reason.

    The final systemic flaw of social media? Just follow the money — and, more specifically, the clicks. Clicks are literal currency for social media companies. Information that provides immediate gratification is good for business, and outrage-triggering content offers it like nothing else. Until that incentive structure shifts, social media’s echo chambers are likely here to stay.

    Does that mean society is doomed to a truthless future? Not necessarily. But to rectify the situation, social media users, government entities, and social media platforms themselves must all be willing to alter their behaviors.

    A 3-Pronged Defense Against Misinformation

    For better or worse, social media users must be the first line of defense against the spread of half-truths and outright falsehoods. In short, they must be responsible informational bartenders. If a bartender serves an intoxicated person who later kills someone with her car on the way home, the bartender is at least morally culpable for fueling the tragedy.

    Each time a social media user takes an action, such as retweeting a 280-character rant, he serves that information up to someone else. If he doesn’t critically consider content before sharing it, he’s putting someone else at risk — this time, with added social proof behind it, a cue to trust the information.

    Fortunately, critical consumption of media is something everyone is capable of. Reading content entirely before sharing it, asking whether the content is coming from a reputable source, and searching for corroborating evidence from another source are easy and powerful guardrails against misinformation.

    Couldn’t government entities also act as guardrails, playing the referee of truth? They certainly could try, but appointing a singular authority to separate fact from fiction invites an opportunity to propagandize. Facts are rarely black-and-white, and government officials are often all too happy to dole out “alternative facts” that advance their own narratives.

    Instead, the role of governments (if any) must be to set policies that encourage all media companies, traditional and social, to build models that encourage deliberative engagement over clicks. About six in 10 American media consumers scan only the headline of news content before moving on. Something as simple as having share buttons placed in or at the bottom of content rather than directly on social platforms would at least force readers to open the source content before sharing it with others.

    And what would social media companies think of such a policy? Obviously, they’re beholden to shareholders and market realities, just like other companies. Under their present model, they’re going to fight tooth and nail against any regulation that could cut into clicks and shares.

    But there are certainly other business models that they could adopt. For example, switching to a subscription-based forum would weed out bots and give users more ownership over the media community they’re paying to be a part of. Such a system would also provide a revenue buffer to experiment with less emotionally charged, higher-quality content.

    Incentivizing longer engagement with media through gamification, such as a system of points or social rewards, could be an effective compromise. Medium is exploring this path with a reader-assessed content quality metric called “claps.” Whether Medium’s approach becomes a viable long-term revenue model or not remains to be seen, however.

    In today’s hyperpoliticized media environment, it can be difficult to remember social media’s original purpose: to inform and bring people together. Although social media has connected friends and families in some contexts, it’s driven wedges between others, sometimes to the point of job termination, social isolation, and even suicide.

    If social media is ever to achieve its stated goal, we must start by fighting misinformation. And winning the war on misinformation will require all of us — people, companies, and governments and liberals, conservatives, and independents — to choose truth over comfort both on social media and off.

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    Greg McBeth is the head of revenue at Node.io, the first AI-infused discovery engine that identifies relevant, personalized opportunities for people and companies.

    Education

    How Social Workers Can Practice Trauma-Informed Care

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    Sponsored Article by Adelphi University

    Over the past few decades, there has been increasing recognition of the widespread and profound impact of trauma on individuals and communities. The results of an international mental health survey suggest that traumatic events have affected over 70 percent of the population, and can lead to prolonged physical and psychological harm.

    These findings have transformed the field of social work, shifting the focus of education and training onto practices that recognize, support, and empower survivors of trauma. Referred to as “trauma-informed care,” this framework is especially important for social work professionals who have a high likelihood of encountering people with a history of trauma in practice settings.

    Expanding the Definition of Trauma

    Trauma-informed care starts with an understanding of the intricacies of trauma, and how it impacts individuals and communities. According to the Substance Abuse and Mental Health Services Administration (SAMHSA), “trauma results from an event, series of events, or set of circumstances that is experienced by an individual physically or emotionally harmful or life threatening and that has lasting adverse effects on the individual’s functioning and mental, physical, social, emotional, or spiritual well-being.”

    For most people, the concept of trauma conjures up images of soldiers who have survived violent combat. Others may think about people who have been exposed to physical abuse, sexual assault or natural disasters. While these are some of the most distressing experiences that an individual can endure, trauma isn’t defined by an extreme event—it’s what the event means to the individual.

    Trauma-informed social workers must take the time to understand a person’s unique perception and response to an event, taking into account the complex layers of identity, power, and oppression that contribute to trauma. Adopting this framework, researchers have expanded the definition of trauma to include the following categories:

    • Complex trauma: The result of being exposed to repeated, ongoing, or simultaneous traumatic events, such as chronic neglect from a caregiver or long-term exposure to war conflict.
    • Intergenerational trauma: This type of trauma is passed from those who directly experience trauma onto subsequent generations.
    • Historical trauma: A type of intergenerational trauma that is experienced by specific racial, ethnic or cultural groups that accumulates across generations. Some experiences most commonly associated with historical trauma include the colonization and forced migration of Native Americans and the enslavement of African Americans.
    • Institutional trauma: This is a type of trauma that occurs when institutions take actions that worsen the impact of traumatic experiences; for example, when a university covers up a sexual assault violation.
    • Secondary trauma: Many helping professionals experience this type of indirect trauma, through hearing or witnessing the aftermath of a traumatic event experienced by a survivor. In addition to expanding the definition of trauma, the social work field has begun to outline some essential components of trauma-informed care.

    Promoting a Sense of Safety

    Trauma-informed social workers recognize that clients may have a history of trauma and prioritize creating an environment that feels physically and psychologically safe. Physical safety can be ensured by keeping areas well lit, monitoring who is entering and exiting the building and providing clear access to exits. Psychological safety involves a client’s feelings of trust in their relationship with the social worker, and can be ensured by modeling respect, consistency, acceptance and transparency.

    Acknowledging and Reinforcing Patients’ Strengths

    Many social service and healthcare professionals focus on diagnoses and interventions, framing symptoms as problems or weaknesses. Trauma-informed social workers, on the other hand, recognize that these symptoms are coping strategies in response to trauma. These practitioners highlight resilience and acknowledge strengths, cultivating hope for recovery and change.

    Creating Opportunities for Choice

    Trauma survivors often feel a sense of powerlessness, resulting from a loss of control and predictability in their experience of trauma. Trauma-informed social workers attempt to return the client’s sense of control by offering them choices and actively involving them in goal-setting and decision-making. As clients practice making decisions in the social work setting, they develop coping strategies and self-advocacy skills that support their functioning in the outside world.

    Applying Your Knowledge

    To maximize your impact as a social work professional, you need an extensive understanding of the latest theoretical perspectives, including trauma-informed care. An online master of social work program can help you acquire the conceptual knowledge and hands-on field instruction that you can apply to improve clients’ lives and achieve your professional objectives.

    The Adelphi University Online Master of Social Work program brings decades of expertise and a legacy as a leading social work school to a flexible curriculum designed for working professionals. As a graduate student in the program, you’ll have the opportunity to engage with faculty members at the forefront of research on trauma-informed practices. Our graduates complete the program prepared to become Licensed Master Social Workers and fill the need for a skilled trauma workforce.

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    Justice

    In A New World, Social Work Leads the Way

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    This is a sponsored article by California State University at Northridge

    How Cal State Northridge is doing its part.

    The pandemic, if nothing else, exacerbated the unequal distribution of resources in society. For millions of people, access to food, shelter, and health care is now more uncertain than ever.

    What’s emerging is a new, somewhat dire need for experienced social workers – professionals able to compassionately address a disparate and evolving set of issues. Not only here in Los Angeles, but all over the world.

    For much of the pandemic, the field has championed relief efforts, such as the rent moratorium. This provided a necessary, if temporary, reprieve from the daily fear of eviction. Outside of California, however, this moratorium is over. As are federal unemployment benefits.

    And the impact is tragically visible. In California alone, the homeless population is over 151,000, with 41,000 of that in Los Angeles. And that’s just according to official estimates. The true number, allege some experts, may be much higher.

    This is the sad, beautiful truth of social work. No matter where a client is, whether it’s in the classroom, at home, or on the streets, the field will be there.

    But the field itself is evolving, too.

    Following the death of George Floyd, social workers are increasingly involved in policing, augmenting first responders with a new option: one aiming to mitigate crisis and, as importantly, prevent the use of force.

    As cities and states consider policing alternatives, social workers can help to ensure each community’s voice is heard, especially communities of color. Gaining popularity, the idea is to offer a more compassionate approach to law enforcement. Rather than responding with aggression, an arriving unit could instead respond with care, assessing the situation from a mental health standpoint, not one of criminality.

    Likewise, opportunity youth – sometimes referred to as “at-risk” – now face many new challenges (among them, a skills gap from a year of remote learning). On top of food scarcity and uncertain housing, there’s also the real risk of contracting COVID. And for these youth, who often lack access to health care, this can be especially dangerous.

    In all these cases, a humane approach is needed. Many social work programs incorporate hands-on experience, giving students access to the communities they’ll serve. One such program is the Master of Social Work (MSW) at California State University, Northridge (CSUN).

    Unlike many social work programs, CSUN’s MSW expands participants’ career possibilities by offering a generalist approach. This enables graduates to work at ALL levels of the field: individual/family (micro); group/community (mezzo); and societal/policy (macro).

    The program is offered fully online in two- and three-year formats. The two-year option is a full-time program with an intensive curriculum designed to help students complete their degrees and enter the field in as little time as possible. The three-year option, on the other hand, is an excellent choice for those who would prefer the same curriculum at a less intensive pace.

    The master’s degree, which is often ranked among the best in the country, promotes the well-being of urban communities. Through its curriculum, participants learn how to assess a community’s needs from the inside, in large part through active listening.

    As the field continues to evolve, those who comprise it must evolve too. That begins with knowledge of the new world, but ends, as it always has, with the people who need us most – the ones for whom we care.

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    Technology and Entrepreneurship in Social Work

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    After helplessly watching her sister try to navigate the international adoption process, Felicia Curcuru launched Binti in an effort to reinvent foster care and adoption. Since the launch of the company in 2017, Binti has expanded its network to over 190 agencies across 26 states in the U.S. The software Binti creates helps social workers and others who work in foster care to effectively approve 80% more families and decrease their administrative burden by up to 40%.

    Jimmy Chen, a Stanford graduate and the son of struggling immigrants from China, created Propel in 2014 after noticing that Supplemental Nutrition Assistance Program (SNAP) recipients needed to call a 16-digit phone number to check their balance. In order to check their balances, some of the recipients would resort to strategies such as buying cheap items such as bananas. Currently, the Propel app helps 5 million households who are eligible for SNAP benefits to manage their finances!

    Besides using technology and entrepreneurship to transform human service systems, what do these companies have in common? They were not started by social workers.

    Technology and Entrepreneurship in Social Work

    Technology and entrepreneurship have and will continue to transform our profession. But social workers have stayed on the sidelines of this creative process for too long. If we are to be successful in effectively disseminating our incredible values and pushing forth the mission of social work, social workers must play a more direct role in embracing the movements of technology and entrepreneurship.

    This is not a new concept. Research articles on technology and entrepreneurship in social work have been published for years, and the National Association of Social Workers (NASW) has published reports on technology in social work. Furthermore, universities such as Columbia University in New York have embraced the movement, and have created a minor for social workers called “Emerging Technology, Media, and Society,” which trains social workers to understand the latest developments in the world of technology. Finally, thousands of social workers operate their own private practices and embrace the benefits of entrepreneurial practices.

    This slow, yet continuous shift towards technology and entrepreneurship is important, but it must be accelerated. The question still remains: how do we enable social workers to embrace the power behind technology and entrepreneurship? Here are some ideas:

    Enabling Social Workers to Embrace Technology and Entrepreneurship

    First and foremost, social work curricula must embrace technology and entrepreneurship. The curricula must incorporate mandatory courses on technology and entrepreneurship, and these courses should be taught by experts in these fields.

    Social work departments must enable field placements for social workers in technology or startup environments. By being a part of successful organizations in these spaces, social work students can be exposed to this type of thinking and be inspired by the possibilities!

    Social workers themselves must take time to explore and learn about these fields. Although it is difficult enough to maintain our mental health while managing our caseloads, we can utilize the time we spend on webinars or Continuing Education Units (CEUs) to take classes in technology and entrepreneurship.

    Social workers can become intrapreneurs, or employees that create new projects from within organizations and businesses. For example, during my time at a community mental health organization, I helped launch a social media channel for the organization’s therapists, which allowed us to feel more connected, share resources, and learn from one another.

    Moving Forward

    As social workers, we uphold an ethical code that enables us to represent the most marginalized members of our society. But we can only do this effectively by embracing the intersection between technology, entrepreneurship, and social work. Although there is no silver-bullet answer, we can help social workers gain entrepreneurial and technological skills by broadening the education available to social work students and ourselves so that we can all better understand the possibilities that are out there.

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