As President & CEO of Wil Power Integrated Marketing, Wil Shelton has grown the company into a global salon, stylists and barber marketing agency offering a full range of traditional and digital marketing services to the multi-cultural masses in the beauty and grooming industries. He is the driving force behind the company’s business development and creative strategy. Under his direction, the agency designs and executes targeted campaigns to connect global brands to the industry authentically to reach their multicultural consumer.