Every generation has certain hallmarks. For example, many people probably associate millennials with technology. Millennials always seem to be checking social media sites and trying to purchase the latest gadget. This may true, but you can find convincing evidence millennials may not be so into technology after all. However, did you know there is evidence to suggest that millennials are on track to be one of the most nature loving generations ever? It’s true! Check out the trends indicating this surprising finding below.
Millennials are big on sharing. For example, millennials essentially created the social media landscape we know and use today. Millennials are also the drive behind companies that promote the sharing of vehicles and apartments through smartphone apps. Part of this obsession with sharing stems from economic necessity.
For example, millennials stuck paying off a bunch of student loans feel compelled to share mortgage payments, cars, and grocery bills. However, nature also provides an opportunity to share. Nature is also one of life’s least expensive pleasures. A group of millennials can take a hike or watch a sunset without even needing to even buy a ticket. Everybody can share the trail or sunset, and everybody can share the memory of it afterward.
The evidence shows that millennials are concerned about climate change. As a result, many millennials support environmentally conscious political candidates and strive to be environmentally aware. This awareness often translates into a greater love of nature. This makes sense. Why would millennials want to save the planet and not take the time to enjoy it? This means that millennials are all about being close to nature and the object of their generation’s political affection.
Millennials are understood to be a collective generation. This means that millennials often value the needs of a group over the needs of an individual. This helps explain why millennials love social media and sharing resources. However, this collective viewpoint translates well into nature.
Nature is the one thing we all share, and, depending on how we treat nature, it is the one thing that can either help or harm everybody. This collective thinking makes millennials feel attracted to nature more than other generations. Millennials see and understand how nature and humankind interact in a type of feedback loop. Millennials see themselves as a part of nature, and they enjoy doing the best they can to take care of nature.
Millennials are one of the healthiest generations ever. For example, millennials are less likely to smoke than any previous generation. Millennials are also more likely to shun sugary drinks and embrace healthier diets. All of this focus on health often translates into physical activity. Interestingly, much of this physical activity takes place in the outdoors. Millennials love hiking, biking, and backpacking through nature. This also means that when things go wrong, millennials are also more likely to seek healing through wilderness therapy and other healthy lifestyle choices. Many millennials would rather hit the trails to feel better instead of laying on a therapist’s couch.
It’s true that millennials are often viewed as a somewhat self-centered and narcissistic generation. However, this intense focus on the self also drives millennials to nature. While outdoors, millennials feel the majesty of nature. For better or for worse, it can make some millennials feel the feelings of insignificance for the first time.
Massive mountains, ancient forests, and mighty waterfalls can trigger powerful emotions in millennials. After feeling these emotions, millennials often enjoy the feelings and decide to seek out more. Nature can then be seen as an escape route for millennials wishing to escape the stereotypes of their generation.
All of the above items demonstrate how millennials are on track to value nature more than any other generation. This is great news for the planet, and it is great news for people interested in capitalizing on these millennial trends.