Instagram Benefits for Businesses in Comparison to Other Social Media Platforms

With billions of monthly users and almost 500 million users who are active regularly, Instagram has been marching towards success since its introduction in the year 2010. There is no denying the fact that businesses are constantly using social media platforms in order to ensure that they have proper knowledge about their competitors. Apart from that, social media marketing has helped numerous small businesses gain success.

In fact, big and reputed businesses are also constantly revising their social marketing strategies in order to stay one step ahead of their competitors. One of the most difficult tasks that businesses face is to choose between the different social media platforms that are there. However, without a doubt, most of the businesses have agreed that Instagram is undoubtedly the best platform currently.

Numerous businesses have not only started reacting more to this growing platform but also, if an analysis is conducted on the topmost brands from different parts of the world, you will get to know that almost 90% of these businesses have Instagram accounts. With this number of businesses as well as brands on this platform, it is obvious that one question is constantly going on your head. This question is whether there is an incentive for businesses that are using Instagram consistently. You need to know that the top brands are capable of generating more leads with the help of Instagram in comparison to other social media platforms.

Instagram is constantly rolling out numerous amazing features that you should definitely take advantage of. Given below is a list of the reasons as to why you should take your business to Instagram in comparison to the other social networking platforms.

Users purchase products online

According to www.lyfemarketing.com, users are responsible for using the Instagram app for purchasing any product that they love, online. It is obvious that sales are the most important thing that a business is looking forward to achieving at the end of the day. If you are asking as to why you should be on Instagram, the answer is that this platform helps in increasing sales by ensuring that you connect with your potential customers.

Instagram has a huge volume of people who are online regularly and it is not very difficult to locate your potential customers. Just like you are on the hunt for your potential customers, you need to know that even they are also looking for the kinds of products and services that you are offering. If they are interested in what you are posting on Instagram, they are going to visit your business website. And, this is exactly where the journey of becoming a customer from a potential customer starts.

Instagram advertisement

You already know the total number of users that are there on Instagram and you are also aware of the fact that this growth is not going to slow down. You also know that once your potential customers come across your business, they are likely to convert into your customers as well. Now, you need to know about Instagram advertising.

Instagram was purchased by the CEO of Facebook, Mark Zuckerberg, and since this purchase, the capabilities of Instagram started broadening in order to match the capabilities of Facebook. Facebook is currently known to have the best and advanced platforms of advertising on social media. You have the option of advertising to people by understanding their age, behavior, location, interests, etc., on Facebook, and this means that you have the option of doing this on Instagram as well.

This means that you have the option of targeting your target audience with the help of Instagram advertisements and you can be assured that they are going to definitely make a purchase. You can also buy real Instagram likes in order to get more likes from real people on your posts.

Leads and sales can be tracked

You need to know that both your sales as well as leads can be tracked with the help of Instagram. This can sound pretty obvious but you need to know that a number of companies are investing in the platforms without even understanding the effect that they have. Since Instagram makes use of the same platform that manages Facebook advertisements as well, it is obvious that the tracking capabilities are also the same.

You will be able to see almost everything, which includes, the number of times your present or potential customers have clicked on the links, your leads, and conversions, and you will also be able to observe the cost for every result on the ad campaigns that you run. This means that you have the option of viewing the results that you have been achieving consistently. This will also help you to understand whether you have invested money in the right place or not.

Instagram analytics along with the tracking capabilities is responsible for making this platform worth the time of the marketers. It is crucial to understand, which advertisement is drawing in revenue and, which is not. On the basis of this information, you can work on future advertisement campaigns.

Business profiles and personal profiles are different

Instagram allows you to create both a personal profile as well as a business profile. It is obvious that if you are the owner of a business, you cannot run a personal profile on Instagram. You need to switch to the business profile so that you can gain all the benefits, which include, having calls to action, the ability to promote a post and also gaining access to Instagram insights. It is also going to provide the Instagrammers with the idea that the business pages are owned by verified businesses and not personal users. If you are making this adjustment, you can be assured that you are going to get all the amazing benefits that Instagram is providing to the other businesses as well.

Conclusion

Instagram has created an amazing world for both the small as well as the reputed businesses. Instead of hunting for recognition and awareness in the other social media platforms, it is a much better idea to get on Instagram and giving your business everything that it needs in order to spread its wings.

Why 2017 Is the Year to Join Instagram

Did you know that by the end of 2017 around 70.7% of all brands are expected to have a profile on Instagram, or that businesses who have utilized their post boosting advertising options have been successful in 70% of cases?

A new report looks at these stats and a lot of other interesting data, which suggests 2017 is the year your business should join the popular social network.

A Large and Engaged User-Base

To have success in your marketing campaigns you must be able to get consumers invested in your products or services by creating an emotional response. Interacting with your target audience is the only way you can build their trust and accomplish this goal. This is where Instagram becomes such a powerful tool.

The platform is growing at a fast rate with over 300 million users logging on every single day. These users make an average of 95 million posts, which generate 4.2 billion likes!

The 18 to 30 demographic (the holy grail for a lot of businesses) accounts for 55% of Instagram’s users in the United States.

Furthermore, around 50% of all users follow at least one business’s account.

If you want access to consumers, Instagram offers a direct link which an audience broad enough to benefit any business large or small. Where the network really stands out, however, is its ability to engage users like no other.

Despite having far more active users every day, Facebook, for example, is not able to generate the same rate of likes, shares, and comments on posts. This is because Instagram focuses mainly on visual content, including photos, video clips, live streaming, and stories that expire after 24 hours.

Visual content is simply much more eye-catching and requires less mental attention than walls of text. The savvy marketer who can post professional shots of products, add value with informative videos, and craft a friendly and accessible brand image by showing the inner culture of the business – is almost certain to boost conversions and sales.

The Right Approach

Of course, accomplishing this is easier said than done. Fortunately, the infographic also gives us some insight to get you on the right track.

Building trust requires you to tread a fine line between over-selling and under-selling. Top brands post on average 4.9 times a week, so it’s wise to follow a similar pattern.

You must also remember to post at the most opportune times. Business accounts offer all sorts of analytics, so over time, you can narrow down what time is the best for your individual target audience. However, in general, the most users are active on Wednesdays at 5 pm. For newcomers, this would be a good time to post your most important content.

The data also explores the most popular emojis and hashtags, which can also be important when targeting your audience and getting them engaged.

Ways Millennials Can Step Up their Game and What We All Can Learn

There is an obvious age gap between generations, and each generation face unique challenges of finding their place in society such as the Millennials are facing today. Each generations grows up in a different world full of different problems, yet we all seem to think we can keep things the same way year after year. The reality is times are changing, and we need to all make sure that we as the upcoming generation are prepared to take over for the generations currently leading now. Before that happens, here are few things that we all should be considering.

Ways the Next Generation Can Step Up: 

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Cover of Time Magazine

Stop being lazy and take responsibility. Millennials are constantly chastised for our laziness, addictions to technology, stupid behavior, and unwillingness to work. For many millennials, this is true, but it needs to change. It’s time to grow up, just in some ways. There are problems facing us that we are going to have to deal with someday, and we need to be prepared. You can still have fun and enjoy life, but make sure you are taking initiative, setting goals, challenging yourself and preparing to be leaders in the future. Life is not all about who tweeted at who and who use the Instagram filters the best.  

Find your motivation and passion. I know older people constantly bug you about what you want to do in life, and you have no idea, but that does not mean you cannot explore. It is completely fine not to know what you want to do in life, but doing nothing gets nothing. You also must like to do something. Millennials often underestimate that their interests can turn into possible job opportunities or limit their opportunities based on their major or what their parents/elders tell them they should do. Explore all options! Do not let other people tell you what to do. Your passion comes from inside you, not someone else. Go out there and get motivated!

Listen to more experienced individuals. This is valuable. You should be active trying to listening to people more experienced than you. Why? Because they have experience more than you! Every internship I had, I tried to connect with leaders in the agency and just listened to their story. Whether I believed it was useful or not, I learned how other people developed skills and got to their current position. It’s extremely helpful if you have no idea what to do, or have an idea but do not know which route to take. Learning the pros and cons of someone else’s experiences, can give you the opportunity to learn about paths before you experience them yourself. Also, talking with older people is great; you create a relationships and build your network!

Put down the technology! Now, I know what you’re thinking, I hear this all the time. People are too obsessed with technology now a days. I agree that I cannot live without my phone and my computer, but think about how you use it. Tweeting your every move, posting a picture of every moment, or texting people in the same room as you. Why do you think we have been called the “Me” generation? We are obsessed with ourselves. Put the phone down in social situations. Why don’t you try something crazy and talk to people face to face? Technology should used to advanced society and connect on a larger level, not post your ignorant thoughts or unflattering pictures. People lose jobs over Facebook, people damage relationships over Twitter, and a reputation you have worked years for can be destroyed in a matter of seconds. Learning proper social media and technology practices could go a long way.

Question authority and practices. This is something I constantly do everyday of my life. Why? Because society changes, and the way we run the world should sometimes as well. If you do not understand why things happen a certain way, question it. If you do not agree with how something operates, say something. If you have an idea to make things better, speak up. We need people to step up for what they believe is right in order to effectively collaborate as a society. We need people with many diverse opinions to give their views on how they think what should happen. You cannot complain about how things are run, if you do not contribute to bettering the conversation.

Now that I went over a few ways, millennials can step up their game, let’s discuss some reasons older generations should listen.

You do not know everything. I hate to be blunt, but it is true. This is blatantly evident when I look at the media, read about politicians or listen to people older than me. Many older individuals believe they know everything about the world due to their experiences and a young person trying to tell you something otherwise is foolish. Yes, many times we are wrong or naive about situations, but sometimes we can teach you things too. How else are you going to figure out how to use the new smart phone?

Admit your wrong. Yes, sometimes you are wrong, did you forget that? I am not trying to pick on older generations or be sassy, but really think about decisions and statements you make in your life. We are not the only ones being challenged by every days situations. No one is perfect, and it is ok. Admitting you are wrong and moving forward is a more admirable characteristic than being stubborn.

We think differently. We have great ideas and different perspectives! We will never know if we are doing the right thing, if you do not give us a chance to speak. Whether we are right or wrong, the fact that you took your time to listen means the world. I hated my supervisors when they did not listen to my ideas or thoughts, and they just nod at me to acknowledge I said something. It is frustrating when a person in an older generation does not care we have to say. We are experts in our own ways. Give us a voice for once!

You have not grown up in the same worldWhat worked for you, may not work the same as it would today. It is hard to believe that the world has changed so much in a little time period, but it has. Did you take online courses while in college? Did you have people constantly posting photos of every social interaction to the internet which can then be accessed by everyone in the world? Did you have to take out a more student loans than you will in a home mortgage? Most likely not. Yes we still share similar experiences, but do not assume that back in your day is the same situation as in my day now.

Generations before us made the problems we face today. The economy, climate change, rise in college tuition, poverty, our “laziness”, and many more issues are results of generations before us. You all have dictated the path to where we are today, and we are dealing with it. I am not blaming a particular person, but just keep this in mind before you dismiss my thoughts.

Now that’s done, here are a few things we ALL should be thinking about:

Stop thinking the world revolves around you. It doesn’t and don’t forget it. Selfishly thinking about yourself has led our society to the problems we face today. Don’t think you are any better than anyone else. Focus on how you can contribute back to society and help other people in any way possible.

Never think you are done learning. The world changes everyday, and new things happen. You can always learn something new every day of your life. Do not ever think you are done. Come on Gandhi even agrees.

Give more than you get. I learned this recently in a mentorship program I am participating in. The world is not only about making the best out of it, but giving to other people. The more you give to others, the better you are going to feel. The stronger our society will be stronger as a whole if people just stopped and cared more about other people for a change.

Courtesy of Time Magazine

Hashtag #Molestation On Instagram Reveals Disturbing Trend

Recently, I went to the #fostercare hash-tag on Instagram to look at the most current foster-care related photos. At the top of the list of images, I saw a very inappropriate nude photo of an attractive young woman. Initially, I was very frustrated that someone would post nude photos in the #fostercare hashtag in which I use to inspire foster care youth and advocates.

Then, I read what she posted and noticed the other hash tags she used: # orphan# liar, and # molestation. This girl was molested most of her younger years and is deeply scarred. Posting nude photos appears to be her way of expressing and fighting back.

ChildMolestationIt is understandable she is trying to take control of what was taken from her for many years, and I can’t really blame her for no longer wanting to be silenced. However, do you know what was the most shocking? When I clicked on the hashtag #molestation, I found something even more disturbing. Almost every other photo that I saw was of someone joking and inappropriately touching someone else. A mockery of what is both a sad reality and the cause of a life-time of guilt, shame and a lack of self-esteem for many.

The 2003 National Institute of Justice report states that 3 out of 4 adolescents who have been sexually assaulted were victimized by someone they knew well (page 5). VictimsOfCrime.org lists that 1 in 5 girls is a victim of child sexual abuse while 1in6.org reports that studies show 1 in 6 men have experienced sexual abuse before the age of 18.

It is no surprise that “as many as 75% of those in #fostercare have been sexually abused.” That makes them a prime target for repeat abuse and more horrendous statistics. According to the website 1 and 6, they report studies in two east coast states indicating that 21 and 28 percent of child sexual abuse cases, respectively, involved reports that originated in a foster home.

Although these statistics reference children, I would like to place emphasis on how one’s traumatic experiences impact adulthood. Anyone who experiences any type of trauma, regardless of socioeconomic status, lives with it forever. AceStudy.org reports that “studies reveal staggering proof of the health, social, and economic risks that result from childhood trauma.”

The above stats are a harsh reality to swallow. Maybe that is why so many joke about it on social media, but never allow the subject to be talked about in public. In our society, it is so easy to joke about some pretty messed up things, yet when someone has something real to talk about people clam up and don’t know what to say.

Well, sometimes you don’t have to say anything. Sometimes you just need to not be scared of the truth, open your heart and ears, and listen. Allowing someone to hurt and express their hurt might be all they need to feel reassured and start to heal; even if it is something as taboo as molestation. We all need healing.

5 Ways To Print Your Instagram Holiday Snaps Online

Instagram-Build Your Dream
Instagram-Build Your Dream

So you want to free your holiday photos from your smartphone and into the real world? Instagram users have choices when it comes to photo printing. Forget regular rectangular prints, creative professionals and amateurs can take advantage of square format products that make the most of their retro-style shots.

The first thing you’ll need are great photos, of course. Famous landmarks, pictures of family parties, and selfies are all perfectly valid choices. Get creative with your Instagram filters, then use these sites to create analogue versions of your favourite retro-digital shots and travel souvenir photos.

1. Photobox

There are lots of photo printing services on the web. In our experience, Photobox is one of the better ones. It offers a good range of products, including 5″ x 5″ Instagram printouts, photo blocks and coasters, and quality is consistently very good.

While its web interface is clumsy, it’s nowhere near as bad as some of its competitiors’ efforts. But there’s an even better way to print out your most creative Instagram shots. Use the Photobox iOS app to automatically download your photostream from Instagram, then order directly from your phone. Just remember delivery costs extra.

2. Polargram

Give your Instagram photos an added twist by ordering Polaroid-style hard copies from Polargram. The company places each shot into a white frame measuring 10.5 x 8.5 cm.

Polargram has a minimum order of 12 prints, but delivery is free in the UK. The website’s FAQ and Contact links are the wrong way round, which doesn’t exactly inspire confidence, but the results look good – providing you can cope with the fact that it’s just a square photo in a fancy frame.

3. Printstagram

Printstagram offers simple Instagram prints aimed at creative people who want something a little classier than the average photo site. It’s run by Social Print Studio, a company that also makes unusual accessories, ideal for dressing up a creative workspace.

On Printstagram, you can create prints, cards, books and more on the web or using the iOS app. If you just need a pack of photos, try Print Studio’s prints in four sizes – two square, two rectangular – all with a minimum order of 48. The company has another arm, BluePrints, for Facebook snaps. Phew.

4. Stickygram

From Photobox comes Stickygram, an offshot site dedicated to printing your Instagram shots on magnets and Apple device cases. Bizarrely, you can’t print on stickers at all. The website is based in the UK, but in an affront to its home-grown customers, all pricing is in US dollars.

Stickygram is more stylish and well designed than Photobox; it’s a shame the company can’t invest some time into developing its main website as well. The products are good quality but the range is very limited and the iPad cases certainly aren’t cheap.

5. Boomf

Bored with box frames? Peeved with all of these prints? Try Boomf: your Instagram shots printed onto fully edible marshmallows. Each order ships as a box of nine 4cm x 4cm sweets. This is another project from the brains behind Photobox, yet it’s not linked from the main site at the moment.

Boomf ships internationally, and the marshmallows are affordable: £12 for 9, including postage, which is fine as a gift or novelty. Beware that its marshmallows are not halal, kosher or vegetarian; a real shame, since vegetarian marshmallows would be really easy to make.

Ready to Print?

Print your favourite snaps and get creative. From phone cases to fridge magnets, creating ‘hard’ (or edible) versions of your Instagram snaps is a great way to experiment with your best shots.

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