WACO, Texas \u2013 Super Bowl festivities in Houston will be in full swing this week as the nation gears up for the NFL\u2019s premier event on Sunday. Thousands of people will pour into the city. Unfortunately, those crowds will include those involved in human trafficking. \u201cWe can expect to see an influx of out-of-town victims and trafficking solicitations during Super Bowl weekend. Much of that will take place online,\u201d said human trafficking expert Elizabeth Goatley, Ph.D., assistant professor in Baylor University\u2019s Diana R. Garland School of Social Work. Goatley said large-scale national events like the Super Bowl draw attention to human trafficking, and it\u2019s an appropriate time to make people aware of the epidemic, which victimizes hundreds of thousands of people within the United States each year. Globally, an estimated 20.9 million people are victims of human trafficking, resulting in a $150 billion industry, according to the International Labour Organization. \u201cCommunities can make a difference in combating human trafficking,\u201d Goatley said, \u201cbut it takes knowing your neighbor and your neighborhood and doing for the \u2018least of these.\u2019\u201d She offered the following tips to help communities better understand and combat human trafficking. 1. People must understand that human trafficking includes both sex and labor trafficking. Human trafficking is the bartering or transactional engagement of a person for sex or labor, through the use of force, fraud or coercion, Goatley explained. Most communities and congregations focus on the "commercialized sex" part of human trafficking and often neglect those who are trapped in labor trafficking. 2. Human trafficking is cultural and contextualized to specific environments. \u201cWhen people say, \u2018Tell me what human trafficking looks like,\u2019 my response is always to reflect on how those in poverty are surviving in that community,\u201d Goatley said. In urban areas, she explained, it may look like the commercial sex industry (strip clubs, online ads, local prostitution tracks or brothels) or like day laborers who are financially exploited. It may look like childcare workers who never get days off, no breaks and little pay for labor; or it may look like a teenage runaway who needs food and barters sex for a meal or place to stay and is not allowed to leave. In rural communities, she said, human trafficking may look like agricultural workers who are refused breaks and payment, or those working in toxic conditions and sweatshops. It may look like a family member bartering sex with a child to pay a bill. \u201cTo best address human trafficking, people must know what's going on in their communities,\u201d she said. 3. Human trafficking is no respecter of race, gender, class or religion. \u201cThere is no \u2018type\u2019 of person that can be lured into human trafficking,\u201d Goatley said. In a recent column Goatley penned for Ethics Daily, she provided the following examples of those who\u2019ve fallen victim to human trafficking. \u201cThrough my work in trafficking, I've heard stories from the 15-year-old competitive swimmer from the elite swimming club who fell for a guy she met on the Internet. When he asked for a meeting at the local mall to "hang out," she didn't hesitate. She told her mother that she was meeting friends at the mall, left home and didn't return,\u201d Goatley wrote. \u201cI've listened to a mother describe the struggle of providing for her family in her native country and the decision she made to sacrifice everything for a chance at a better life in America. She paid a coyote (smuggler) to help her cross into the United States, but upon crossing the coyote refused to let her go without a $10,000 ransom. She was forced to have sex with strangers until her debt was paid,\u201d she wrote. \u201cI will never forget the story of the migrant worker who \u2018followed the crops\u2019 to provide for his family. He worked long hard hours in the fields picking a plethora of fruits and vegetables, pulling tobacco and tending to stables where he wasn't allowed breaks and paid a dollar and a half a day,\u201d Goatley wrote. Fortunately, she wrote, all of those stories are of survivors who were assisted by local churches and other human trafficking organizations. 4. Get involved. \u201cGet to know the needs within your community,\u201d Goatley said. Is there a local school that needs adopting? Goatley said that research shows that third- and fourth-grade literacy rates have great predicting values on the path of a child's life. Is your church located in an immigrant community? Consider offering English as a Second Language courses (ESL), Goatley said. Research shows that immigrants that have better understanding of the English language are less likely to be exploited in the hiring process. Is your church located within a community that experiences homelessness? Consider adopting a homeless shelter, Goatley said. Research states that runaways, throwaways (children whose families have put them out) and newly homeless persons are at a higher risk for human trafficking within the first 48 hours on the street. \u201cAdditionally, people should pray and support anti-human trafficking organizations and advocate for anti-human trafficking legislation,\u201d Goatley said. The national hotline number to report any case or suspicion of a case is 1-888-373-7888.