2012 was an extremely electrifying year for social media – the advent of Pinterest, “Social Media Olympics,” Facebook’s achievement of Instagram, and the increasing responsibility of social media in political agitation all around the globe. There were also other not-so-impressive moments, for example LinkedIn’s safety breach, Facebook’s broken IPO, and terms of service debacle of Instagram. Brands were all drained, promotions were bigger and enhanced, and social platforms separated the pie, taking account of Pinterest, Instagram and Google+. Well, this isn’t the end to everything: looking forward, 2013 is expected to be equally interesting for this fast-developing, fast-revolutionizing industry.
2013 Top Social Media Prophecies
Facebook’s stock price keeps on recuperating. Facebook’s much-expected IPO speedily relapsed into a futile defeat, with the stock dropping from the introductory value of $38 to less than $20. However, since that time, shares have risen to $26.37 and there is reason to expect a moderate and continuous resurgence. The reason is the company’s new ad-objective solution, Facebook Exchange, which includes behavioral details and real-time command for display advertisements, and which has created sound introductory results. Obviously, Facebook Exchange is less functional for reaching out to mobile users, who will gradually dominate the Facebook users; however, Facebook’s mobile newsfeed advertisements are also gaining positive appraisals. In accordance with a new foretell eMarketer, Facebook is on track to receive $339 million in mobile ad profits in 2013, shooting to $851 million this year and $1.2 billion by the next year; well, not really bad for an organization with no mobile ad policy during the time of its IPO. With this thing in mind, it can be predicted that Facebook’s stock value will continue to pick up in 2013, even though it won’t go back to its IPO level till 2014.
Previous to Facebook’s IPO, a lot of people expected Twitter to be out of the door, together with an IPO in the second half of 2012. It’s anticipated that Twitter’s unstable condition will continue throughout 2013, as the organization continues to assume a traditional approach focused on producing sustainable ad income. Here are two important and expectantly well-matched requirements: revealing ROI for promoters while managing to avoid turning off users with extremely disorderly placements or formats. Till date, Twitter’s promoted tweets appear to hit the right balance, making a diffident number of attractive, targeted offers instead of carpet blasting users’ Twitter posts. Now, this is generating some real revenue of almost $350 million last year. The figure is quite satisfying, but this isn’t enough to capture Twitter community in 2013. Revenues are expected to reach $1 billion in 2014-2015.
Pinterest remains homo-social This plainly means that its user base will stay generally female, in spite of the company’s initiative to have more male users. Now, what’s the big hullabaloo about having more male users? Pinterest’s original setting was more appealing to the female class, and that’s indeed an asset to be developed, not a problem to be thrown overboard. There are loads of media units with the purpose of serving one gender or the other, where gender is in fact a central element of the brand character – so, why not a social media website?
A Beginner’s Guide to SMW13