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    Using T-shirts for Promotion and Advocacy

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    Kim Kardashian GreenHave you heard of the phrase, ‘survival of the fittest’? If your organization can adapt and change over time, the possibility of survival and growth increases. This phrase is applicable in every sector whether it be the public, private, or nonprofit sector. If you are looking to operate in the major-leagues, your survival depends on many factors. However, promotion should be one of your highest priorities.

    If people are not aware about your existence, the ability to achieve your goals will be greatly diminished. Promotion is not limited to for-profits, nonprofits and public sector organizations need advertising to create awareness as well as attract attendees and volunteers to carry out campaigns. It is essential to have frugal marketing tactics and t-shirts happen to be the most successful promotional merchandise in creating social awareness.

    Social Issues

    Visual appeal is always more attention grabbing than verbal. Keeping this in mind, non-profit organizations have been using t-shirts to create awareness about various social issues like deforestation, green conservation, cleanliness and so on. These can be done in both funny and in general manner. You can print direct messages on the tee like “Save earth!” or you can create funny comical characters to promote serious concerns related to society. If you wear a unique t-shirt, you will find people staring; use this opportunity to create social awareness and pass on your messages.

    Health Issues

    You can even use tees to create consciousness about serious health issues like AIDS, cancer, malnutrition and so on. The pictographic description is strong enough to make the onlookers understand the importance of these issues. You can even find t-shirts printed with funny quotes about losing weight and encouraging people to do exercise. Apart from these, there are many other health concerns, which have been often ignored but can lead to fatal impact in later part of life. For instance, you can promote the importance of consuming certain food items like milk, cereals, fish through the printed tees and draw attention of people.

    Animal Protection Issues

    A number of animal protection organizations have been using t-shirts for ages, to make the mankind realize the value of animals. These tees speak about care, love, friendship and closeness that people can enjoy with animals. You can even share knowledge about endangered animals, which required protection. For instance, you will find WWF (World Wildlife Fund) has been using t-shirts in promoting animal protection issues and at the same time advertising the organization to a large audience. Usually, animal protection tees are with pictures because images leave greater impact on mind than a message.

    Budget is always a big concern for any organization. T-shirt can cost a bit more than creating a poster, but the awareness it creates is massive because you have essentially created a mobile bill board. You should consider restricting your resources on other marketing techniques and put more emphasis on t-shirt promotion to enjoy greater recognition. Giving out promotional t-shirts to people who can send out your messages to a large audience is one of the best ways to expand the reach of your organization. Use the power of t-shirts for promoting events and serious issues with style and creativity.

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    Author Bio- Frank Newton is the Chief Financial Officer and Web Manager of Newton Screen Printing. As an industry veteran, he shares his thoughts on the art of customer service as well as various other industry insights. Frank also discusses the ins and outs of promotional merchandise and marketing.

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