Have you heard of the phrase, ‘survival of the fittest’? If your organization can adapt and change over time, the possibility of survival and growth increases. This phrase is applicable in every sector whether it be the public, private, or nonprofit sector. If you are looking to operate in the major-leagues, your survival depends on many factors. However, promotion should be one of your highest priorities.
If people are not aware about your existence, the ability to achieve your goals will be greatly diminished. Promotion is not limited to for-profits, nonprofits and public sector organizations need advertising to create awareness as well as attract attendees and volunteers to carry out campaigns. It is essential to have frugal marketing tactics and t-shirts happen to be the most successful promotional merchandise in creating social awareness.
Visual appeal is always more attention grabbing than verbal. Keeping this in mind, non-profit organizations have been using t-shirts to create awareness about various social issues like deforestation, green conservation, cleanliness and so on. These can be done in both funny and in general manner. You can print direct messages on the tee like “Save earth!” or you can create funny comical characters to promote serious concerns related to society. If you wear a unique t-shirt, you will find people staring; use this opportunity to create social awareness and pass on your messages.
You can even use tees to create consciousness about serious health issues like AIDS, cancer, malnutrition and so on. The pictographic description is strong enough to make the onlookers understand the importance of these issues. You can even find t-shirts printed with funny quotes about losing weight and encouraging people to do exercise. Apart from these, there are many other health concerns, which have been often ignored but can lead to fatal impact in later part of life. For instance, you can promote the importance of consuming certain food items like milk, cereals, fish through the printed tees and draw attention of people.
Animal Protection Issues
A number of animal protection organizations have been using t-shirts for ages, to make the mankind realize the value of animals. These tees speak about care, love, friendship and closeness that people can enjoy with animals. You can even share knowledge about endangered animals, which required protection. For instance, you will find WWF (World Wildlife Fund) has been using t-shirts in promoting animal protection issues and at the same time advertising the organization to a large audience. Usually, animal protection tees are with pictures because images leave greater impact on mind than a message.
Budget is always a big concern for any organization. T-shirt can cost a bit more than creating a poster, but the awareness it creates is massive because you have essentially created a mobile bill board. You should consider restricting your resources on other marketing techniques and put more emphasis on t-shirt promotion to enjoy greater recognition. Giving out promotional t-shirts to people who can send out your messages to a large audience is one of the best ways to expand the reach of your organization. Use the power of t-shirts for promoting events and serious issues with style and creativity.
How Social Workers and Mental Health Providers Can Help Clients Adjust to the Pandemic
Over the last year and a half, there has been no shortage of media coverage about the mental health implications...
Drinking Increased During the Pandemic. What Happens Now?
COVID-19 led to an increase in alcohol consumption. Here's how to encourage Americans to level set.
Black Disabled Lives Matter and How Social Workers Need to Address Structural Ableism
Conversations about police violence are happening all over the world from the killing of Mr. George Floyd, Breonna Taylor, Jacob...
How Health & Fitness Businesses Are Flexing Their Muscles For Customers Right Now
We’re all public health nerds now, and many of us have stepped up our games when it comes to washing...
Connect With SWHELPER
Mental Health7 years ago
Children Who Experience Early Childhood Trauma Do Not ‘Just Get Over It’
Social Work7 years ago
Ending the Therapeutic Relationship: Creative Termination Activities
Education5 years ago
5 Social Work Theories That Inform Practice
Education8 years ago
Want to Work With Children: 5 Skills and Qualities You Should Be Working On