The Visual Teaching Alliance reports that 65 percent of the population are visual learners. In comparison to kinesthetic or auditory learning styles, visual learners process information easily when it is presented through visual media: via written words or images.
Video is a great medium for visual learners with vivid imaginations because they typically prefer, illustrations, graphics and charts over text.
You can use the following tips to create a comprehensive, mobile business video library that capitalizes on the strengths of the visual learner. (Source: Visual Teaching Alliance)
Include Comics and Cartoons in your Videos
Presentations that use cartoons to illustrate a point, or include speech bubbles, allow the visual learner time to process the information thoroughly. Because visual learners have a strong sense of color, use vivid hues in your cartoons to engage the viewer. Using cartoons or comics also allow the viewer time to concentrate, think and remember the concepts better.
Encourage the Teacher to Draw on a White Board or Chalkboard
Whether you use a whiteboard for writing or drawing, you should use this tool in your video teaching sessions. Viewers, who use visual clues to process new information, have difficulties following spoken directions. In fact, visual learners learn best when they see concepts drawn during presentations.
If you are looking to spice up your mobile learning presentation, you can even play a game of Pictionary at the end of the lecture to reinforce the concepts learned in the video.
Provide Demonstrations in your Mobile Videos
According to this infographic flow chart, visual learners absorb information best when it includes demonstrations. This is why it is important to create second-screen experience with a demonstration which will help to increase knowledge retention and engagement.
Organize the Content Cleanly and Clearly
Visual learners crave order and organization. The concepts that you will present in the video will get lost if you don’t use the proper visual hierarchy to present this information. To organize your visual aids clearly in the video use sequential charts and diagrams to get your point across and explain complex topics.
Include Resource Slides and Document with your Videos
To complement your videos, PowerPoint slide decks help visual learners retain new information and concepts. Make sure you use image rich or illustrated slides to reinforce the concepts presented in the videos. Use slides along with the videos allow visual learners the ability to associate codes and symbols with concepts, instead of words only – increasing the strength of the association.
Five Things You’ll Need to Avoid When Creating Videos for Visual Learners:
Don’t use video presentations that rely heavily on audio only, without including images, charts and illustrations for the viewer.
Not encouraging the viewer to take notes during the presentation.
Presenting important concepts without the presenter writing them on a whiteboard or blackboard. Visual learners need to see key points written down to retain the important information.
Keep your mobile videos short — no more than five minutes. Visual learners have short attention spans and become impatient when extensive listening is required.
Don’t convert black and white text to color-coded maps, diagrams, lists and sketches during the presentation.