Today, mobile marketing is one of the most powerful forms of digital marketing. Social media, email and video marketing are other channels for digital marketing, but none of them is quite as efficient as mobile marketing. Mobile marketing entails providing mobile phone users with personalized info which promotes goods and services.
It has an extensive reach. Billions of people around the world actively use mobile devices. The audience is there to be harnessed. With mobile marketing, you can send time sensitive information and personalized deals via push notifications, mobile applications, text messages, QR codes, Bluetooth, and multimedia messages.
Mobile marketing can be vital for enhancing brand loyalty. It also increases the chances of gaining new customers while simultaneously making sure that existing ones return to patronize your business.
Like other forms of digital marketing, there are various mobile marketing strategies out there. The trick is to choose an approach that works with your audience; an approach that increases brand engagement, awareness, and customer participation.
Below is a list of mobile marketing strategies that are guaranteed to drive up engagement rates and conversions for your business:
Make the best use of micro-moments
Micro-moments is a term coined by Google. It primarily refers to moments in time when people use their phones to get advice or information. The unprecedented accessibility to the world wide web mobile devices grant conditions many users to seek immediate answers, as quickly as possible, preferably without extraneous data. Extraneous data includes charts, PDF files, and graphs.
There are four major micro-moments you should take advantage of repeatedly. They are:
- “I want to know” moments, e.g., “Who invented the mobile phone?”
- “I want to go” moments, e.g., “Where can I see a movie?”
- “I want to do” moments, e.g., “How do I upgrade my personal computer?”
- “I want to buy” moments, e.g., “Buy Samsung Galaxy S9.”
Optimizing these micro-moments can make all the difference for your business.
You have to research and anticipate the most common searches and needs of your target audience. The next step is to go on to create actionable content that addresses those needs.
Take proper care to make sure that your content is straight to the point.
Mobile marketing truly shines when you promote your brand while providing answers to these micro-moments.
Take for example a clothing company. While answering a query about tying a necktie knot, you could provide a hyperlink to a page on your website with a collection of ties for sale.
You can also get creative by including suggestions and information about shopping deals and discounts as a part of your content. Just makes sure that you include these links and deals without compromising the brevity and quality of the information you are providing.
Use QR codes to improve user experience
Most mobile phone users are now aware of the fact that scanning QR codes with smartphones is an accessible source of information. A considerable percentage of shoppers have confessed to using smartphones to scan QR codes to compare prices.
Use QR codes to provide a seamless information to your target audience.
Remember that everyone wants information as quickly and as directly as possible. When scanned, your QR codes should lead directly to a specific, valuable and useful information. View them as a shortcut for your customer base to get the answers they need.
Make sure that your QR codes do one of the following:
- Take users to a page with detailed information about a product
- Offer users deals, promos, or a coupon
- Allow users to follow your brand on social media.
Utilize SMS to connect with your customers quickly and on the go
According to statistics gleaned from Venture Beat, the open rate for promotions and campaigns sent via text messages is 98%. This represents the highest open rate among the available forms of digital marketing.
On the other hand, the number of mobile coupons users is projected to reach 1.05 billion by 2019. Text messages are a great way to engage with your customers by offering special deals and personalized promotions, among other things.
Since text messages are almost always opened, you must make sure that your customers are ready to add their numbers to your messaging lists.
You can do this by offering compensation in the form of discounts for customers that sign up with their phone numbers. Furthermore, you can use text messages to publicize sales, send reminders for appointment-based businesses, conduct customer surveys, and check up on reluctant customers.
There are many other ways mobile marketing can empower a brand and increase its reach, but the strategies listed above are tested and work admirably if incorporated accurately.
Study your audience, understand their needs and play the strengths of your brand through some inobrtusive, yet engaging mobile marketing.