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    Digital.com Survey: Most Consumers Unlikely to Buy from Companies with Opposing Political Views

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    Digital.com, a leading independent review website for small business online tools, products, and services, has published a new study to assess consumer behavior towards companies that express political views or affiliation. The survey report examines responses from 1,250 Americans ages 18 and older and highlights key points on how politics and social issues influence their buying decisions.

    The study shows that 47 percent of consumers are unlikely to buy products or services from companies not aligned with their political views. Women are also more likely to make purchasing decisions based on political leanings. Fifty-three percent of women say they are unlikely to buy from companies with different political views, compared to 38 percent of men. The top reasons women consider politics when patronizing businesses are that they do not want their money to support causes they oppose, and they want it to have an impact beyond the purchase.

    Similarly, women and Hispanic/Latino respondents are least likely to buy from companies that do not have stated DEI (diversity, equity, and inclusion) policies. The survey indicates that Forty-four percent of women and 50 percent of Hispanic/Latino shoppers will consider these policies when making a purchase. DEI policies are also important among Democrats, with 46 percent who say they are unlikely to patronize businesses that do not have them. Thirty-nine percent of independents and 29 percent of Republicans are against buying products or services from companies without DEI policies.

    “Brand alignment and company values are crucial when it comes to attracting loyal customers, and this insightful data can help businesses effectively shape their policies and messaging,” says digital marketing executive Huy Nguyen. “Our study proves that American consumers prefer to spend their money with companies that share their political views and support the same causes.”

    Research findings also show that sustainability issues are more significant among specific age groups. Fifty-five percent of Gen Zers, individuals ages 18-24, say they are unlikely to buy from a company that does not have a published sustainability policy. Forty-one percent of respondents aged 25 to 34 years old and 47 percent of 45 to 54-year-olds also have similar views when it comes to sustainability issues and topics.

    Digital.com commissioned this study to gain insight into how political and social issues can influence consumer spending habits. Respondents were surveyed regarding their political views and the importance of a company’s political alignment and policies when making purchasing decisions. The survey was distributed on July 21, 2021 via Pollfish, the online survey platform. To access the complete report, please visit here.

     

    About Digital.com

    Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit their website.

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    SWHELPER is a news, information, resources, and entertainment website related to social good, social work, and social justice. To submit news and press releases email contact@swhelper.org

    Justice

    Understanding DACA & the Role Social Workers Play in Advancing Immigration Justice

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    Written by Christeen Badie & Karina Velasco

    There are approximately 10.5 million undocumented individuals in the United States according to Pew Research. Immigrants often leave their home countries seeking better opportunities and a brighter future. Refugees, asylum seekers, and migrants are escaping poverty, political conflict, natural disasters, and violence. To provide limited relief to some undocumented immigrants, on June 15, 2012, former President Barack Obama used his executive power to create the Deferred Action for Childhood Arrivals (DACA) program. DACA provides approved individuals with work authorization and a social security
    number, allowing recipients to apply for driver licenses and identification cards. DACA is a deferred action, meaning that it is discretionary and available only for certain undocumented people who came to the U.S. as children. To qualify for DACA, individuals must meet strict eligibility criteria, which include: arriving in the U.S. before the age of 16, meeting certain educational requirements, being under the age of 31 as of June 15, 2012, never being convicted of a felony, and never posing a threat to national
    security or public safety. In the following, we’ll explore this program further and the role social workers can play in regards to immigration justice.

    DACA in Action

    When DACA was first introduced, it brought a sense of relief to the hundreds of thousands of individuals who could benefit from this executive action. One DACA recipient, who was interviewed for this article, discussed in-depth what DACA meant to her and her family. Nataly*, a 32-year-old Mexican woman, was brought to the United States by a coyote at the young age of six. Before DACA, Nataly expressed living in constant fear of deportation and arrest. She stated, “As a kid without documentation, I was embarrassed to talk about my status. When other students talked about going to college, I felt like there was no future for me and I couldn’t move forward.” DACA provided hope to hundreds of thousands of young people like Nataly. After gaining DACA, Nataly described feeling relieved and excited. “I felt hope, happiness, and security about my future. I felt like I could become whoever I wanted; although I faced racism as a DACA recipient trying to enroll in college, I didn’t give up.” DACA recipients must pay out-of-state tuition at most universities, regardless of how long they have been in that State, and in most States they do not qualify for financial student aid.

    A Deeper Look at DACA

    To fully understand DACA, it is critical to know that DACA does not lead to a path to citizenship or permanent residency and it can be revoked at any time. Although approximately 643,560 people have benefitted from this action, DACA has received wide criticism and opposition from citizens and political figures according to the Center for American Progress. Despite being upheld by the Supreme Court, DACA’s critics cast it as an unlawful solution to deal with undocumented immigrants residing in the United States. As we continue to witness the legal battles unfold in the courts in attempts to rescind the program, Nataly cries and expresses being scared because the U.S. government has access to all of her information and can easily locate her now. Just like Nataly, many DACA recipients, often referred to as Dreamers, are experiencing fears, anxiety, and sometimes depression. They constantly worry about what the court will decide and whether the decision will affect their ability to continue attending school, working, staying in the country, and pursuing their dreams. In addition, they face the persistent fear of deportation and the inability to support their families emotionally and financially. The lives of hundreds of thousands of Dreamers continue to be in turmoil due to the lack of comprehensive immigration reform.

    Today, the DACA program is 9 years old and as we look into the future, we need to recognize that Dreamers have demonstrated that they belong in the United States. They are our colleagues, neighbors, friends, and essential workers. They pay $613.8 million in mortgage payments and $2.3 billion in rental payments annually. They also pay $5.7 billion in federal taxes and $3.1 billion in state and local taxes every year. They are part of the fabric of this country. They make tremendous economic contributions to our society, and many of them are on the frontlines treating patients suffering from physical illness and mental health issues caused by the global Coronavirus pandemic.

    The Responsibility of Social Workers

    As social workers, we are tasked with fighting for social justice for all people. Whether we are allies or are directly affected by this issue, it is imminent that we support and raise our voice on behalf of all the Dreamers. Undocumented immigrants are a vulnerable population and social workers should challenge how Congress, organizations, universities, and all other institutions see and treat Dreamers. Nataly is now a dental hygienist, a small business owner, and a mother of two. This is the only home she knows and remembers. You can help Nataly and hundreds of thousands of Dreamers like her by calling your representatives in Congress, signing petitions, attending calls to action, and educating the public. For more information about how you can get involved, check out immigrant rights organizations such as United We Dream, the UndocuBlack Network, and join the Social Workers United for Immigration network (SWUFI).

    *A pseudonym was used to protect the identity of the interviewee.

     

    SWUFI is a network committed to the well-being and advancement of immigrants,
    asylum seekers, refugees, and fighting for their rights. Together, we envision access to
    resources for immigrants, an immigration movement where social workers stand strong
    alongside immigrants and allies at the local, state, and federal levels, and collaboration
    among social workers that includes peer support, and educational opportunities. To join,
    send an email to socialworkersforimmigration@gmail.com.

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    Employment

    Cultivating an Equitable and Anti-Racist Workplace

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    2020 was filled with unprecedented events in all facets of life, and, as many have noted across the globe, the year became a landmark for the call to action against racism.

    From the incident in Central Park, where a white woman called the police on a black bird watcher, to the murder of George Floyd by police officers, and when the police officers who murdered Breonna Taylor in her home were not indicted for their involvement in her murder, it is clear that racism is still very prevalent and pervasive. It reaches far and wide, including at home and in the workplace, where power dynamics and structural racism can be multiplied. 

    Through his talk, “Social Work’s Role in Black Lives Matter,” Wayne Reid discussed racism’s reach into social workers’ professional lives. In the workplace, there are certain barriers that people of color face that white people do not. To address these barriers and inequities, equality, diversity, and inclusion advisory groups are often created. Too often, the burden of creating these groups and addressing racism in the workplace falls solely on people of color, when it is a fight that requires everyone’s involvement, especially those in positions of power. This is part of the push for people to go beyond being non-racist and to become anti-racist– actively fighting against racism and advocating for changes against racist policies and practices. It is an active, ongoing process, not only in one’s personal life but in professional environments as well.

    Creating an Anti-Racist Workplace

    Wayne works for the British Association of Social Workers (BASW), which currently has a goal to create a universal anti-racist framework that is applicable to all aspects of the social work field. This includes creating an anti-racist workplace, and Wayne and the BASW have an idea for how that would look. As Wayne described, an anti-racist workplace would have a very specific anti-racist mission statement, making sure to interview people of color, to integrate an anti-racism mentality into policies and procedures, to provide adequate anti-racism training to all staff, and to conduct annual pay reviews for employees of color to ensure they are being paid fairly relative to their white colleagues. With these steps, workplaces would have to take active steps to ensure they were discussing race within the workplace and enforcing anti-racist policies.

    On top of these ideas for an anti-racist workplace, including mandatory professional development courses aimed at educating people on how to be anti-racist, anti-discriminatory, and anti-oppressive would be beneficial. There are already experts in the world of anti-racism who have done the groundwork, and their expertise can be utilized to help implement anti-racist practices within workplaces. For example, Stanford University has created an “Anti-Racism Toolkit” for managers to better equip themselves to address racism in the workplace and move towards a more inclusive environment, and the W.K Kellogg Foundation has created a Racial Equity Resource Guide full of training methods and workshops to provide structure for anti-racist professional development.

    Leadership Inequality

    Wayne also discussed the importance of leadership programs for people of color within their workplaces. In the US, black people only make up 3.2% of senior leadership roles, and only 0.8% of Fortune 500 CEO positions. Employers need to sufficiently invest in leadership training programs and provide the resources to ensure the success of people of color within them. Leadership programs for people of color would help address the lack of people of color in leadership positions within the social work field and beyond. For social work specifically, in conjunction with these leadership programs, employers should create programs allowing social workers of color to mentor senior staff members as well, providing insight for them regarding the challenges people of color face in the workplace. That said, while the benefits of this type of program are important, boundary setting and confidentiality are just as vital and would need to be well thought out prior to implementation.

    Addressing Education

    In order to assist in diversifying leadership, higher education must also be addressed. Despite the increase in people of color attending college, there is still a large imbalance in representation compared to the general US population.

    For the social work field, it is important to address the accessibility of social work education programs. Because they are often expensive and have numerous requirements for entry, entry into the field is inaccessible for many. They also need to include a more deliberately anti-racist curriculum, which can be guided by people of color through their lived experiences, as well as experts in the field. The field of social work has long been dominated by white women, and that imbalance has impacted the curriculum that we use today.

    Moving Forward

    As long as people continue to ignore racism and the effects it continues to have, nothing will change. Wayne and the BASW’s work to integrate anti-racist education and policies into the workplace and social work schools is crucial to the future of social work and the progress of anti-racist work. Social work needs to play a large role in the changing of policies and practices to ensure that the future is more equitable for all.

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    News

    What We Learned from the IIA’s Webinar on Broadband Affordability

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    On Monday, September 13th, the Internet Innovation Alliance (IIA) held a webinar entitled Deleting the Broadband Affordability Divide: A Virtual Chat with FCC Acting Chair Rosenworcel. The event was headlined by a discussion between FCC Acting Chair Jessica Rosenworcel and IIA Co-Chair Kim Keenan and featured a star-studded cast of accomplished women, including:

    • Joi Chaney, Executive Director of National Urban League’s Washington Bureau and Senior Vice President for Policy and Advocacy
    • Dr. Dominique Harrison, Director of Technology Policy for the Joint Center
    • Rosa Mendoza, Founder, President and CEO of ALLvanza

    The goal of this event was to discuss the FCC’s Emergency Broadband Benefit (EBB) Program’s success thus far, what challenges remain, and ultimately, how the federal government and other actors are fairing in addressing the digital divide in the United States. In the following, we’ll take a look at the key takeaways and information shared in the webinar and assess the current status of the EBB Program in America. But before we do that, we must understand the context and why such initiatives are vitally important.

    The Digital Divide

    The digital divide has essentially been around ever since the World Wide Web emerged some 30 years ago. The problem has been widely known for decades, but action has largely remained stagnant. The issue started to gain more traction in the last ten years as much of everyday life transitioned to or became intertwined with the digital world. It became clear that Americans across the country were being left behind. Initial policy efforts focused chiefly on accessibility and availability, but we know now that the real issue lies with broadband adoption, i.e., affordability of broadband access.

    Following the outbreak of COVID-19 and the vast reliance on the digital world that has followed, it became utterly apparent how strong the digital divide is and how essential it was to ensure no one is left behind. A third of American households have worried about paying their broadband bills during the pandemic. COVID-19 also made it clear how substantial the gap is in broadband availability for under-served communities, with just 71% of African American adults having broadband access. Compared to 65% for Hispanic adults and 80% for White adults.

    Given these apparent gaps and severe consequences at hand following COVID-19, the FCC enacted the Emergency Broadband Benefit (EBB) Program to address this critical issue before it’s far too late.

    The Importance of the Webinar

    Despite the initiative at the federal level from the FCC, such programs cannot succeed on their own. That’s where organizations and coalitions like the Internet Innovation Alliance (IIA) come in. The IIA is a coalition that has supported broadband availability and access for all Americans for the last 17 years. They hosted this webinar intending to increase awareness behind the EBB Program and the work that remains to be done. Given the problems that COVID-19 has so clearly illuminated regarding broadband connections, it was essential to keep the momentum building on the EBB Program. And that’s precisely what the IIA webinar achieved. With that being said, let’s look at what the EBB is and what we learned about it in the webinar.

    What is EBB?

    The main goal of the EBB Program is to make broadband affordable to everyone and get 100% broadband access in America. It’s the most extensive broadband affordability program in our nation’s history, with initial funding from Congress set at $3.2 billion. The idea is to obviously address the affordability aspect of broadband, mainly to help lower-income households from falling behind, and thus, creating an even bigger divide in our country.

    The EBB Program aims to keep those online struggling to afford it and help get those online who haven’t been before. EBB provides up to $50 a month to families who qualify, and that number goes up to $75 a month on tribal lands. The Program also works closely with providers to offer discounts on tablets and laptops. Five and a half million households have signed up thus far. But as FCC Acting Chair Rosenworcel mentioned, this is just the beginning.

    Many households qualify but have yet to reap the benefits, and a big reason behind that is a lack of trust. Unsurprisingly, many Americans are reluctant to trust a new federally-run program automatically, so is the case with EBB. To counter this, the FCC has utilized more than 33,000 partners around the world to help them. Whether massive organizations or small, local groups, the FCC has entrusted their partners to help facilitate the Program and make the community connections needed for it to work.

    With that being said, let’s look at some of the key takeaways from the IIA webinar.

    Key Takeaways

    As mentioned previously, perhaps the most significant barriers to success for the EBB Program are trust and reach. However, the FCC has held over 300 events around the country and has worked with other federal agencies and even the National Football League (NFL) to help further the Program. Even so, it’s the local actors, communities, and leaders that’ll make all the difference. In Baltimore, for example, a city impeded by this issue perhaps more than any other, there are local organizations going door to door to spread the word, and the mayor fully supports the Program. The FCC hopes for more of the same in urban areas around the country, which struggle more with broadband connection than previously imagined.

    The FCC has even created a detailed yet straightforward outreach toolkit to help local actors get the message out to assist in such community endeavors. The toolkit is available in 13 different languages to ensure messaging is as effective as possible. They also have a mobile-friendly app which has helped a lot of people get started in the Program.

    The most important takeaway from the IIA webinar is that this Program’s success will depend heavily on local communities.

    Closing Statements

    The IIA webinar made it clear that we can be hopeful about addressing the digital divide. This strong group of women, headlined by the confident and passionate Rosenworcel, are highly dedicated to this Program and evening the playing field around the country. There’s no doubt work remains to be done, but the Program is progressing steadily nonetheless. Let’s tackle this problem together to ensure no one is left behind.

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