How to Find a Job Using Social Media?

Finding a new job, or changing your existing job for career advancement comes with significant challenges. As the pool of aspirants is hugely competitive, recruiters analyze your resume along with your past professional experiences and social presence. So, you’ve to stand out from the crowd to make your dreams come true. Today, a majority of the recruitment agencies and employers are utilizing social media to find the right employee, which means social media plays a crucial role in your job search endeavor.

Social networking sites have become a significant platform to advertise your skills. They empower you to identify job opportunities, establish your social presence, network with people in your niche online and finally, turn those leads into actual job opportunities. Job searching has changed significantly over the last few years. These days, applicants don’t need to wait for the Sunday newspaper to search the job section for ideal opportunities.

It’s a commonly asked question that despite having various online recruitment platforms such as Monster, Recruiter, Ladders that demonstrate almost every kind of job listing and deliver your CV automatically to the recruiters, do you really need to utilize social media to get a new job? Well, according to a study conducted in September 2015 by the Society for Human Resource Management, 19 percent of recruiters hired from Facebook, 57 percent of them hired from LinkedIn while 65 percent of them utilized some mode of social media to recruit. Through this post, we’ll discuss how you can have a fruitful job search by using social media.

1. Build your online presence

When prospective employers Google your name, what would they find? This is something you have to meticulously look at because these days, most recruiters use Google to search the profile of their prospective job candidates to see what comes up. If the search results show some unprofessional posts or pictures, then it’s time to revamp your online image. In the same context, a significant number of job searchers believe that LinkedIn alone can help you find your dream job and lead you to an interview. While this platform is the most useful choice, you simply can’t undermine the significance of Facebook and Twitter.

It’s important to note that employers usually use LinkedIn for assessment of skills and Facebook for your personality evaluation. Thus, it makes sense to update both platforms regularly to attain the best results. However, regardless of the platform you use, make sure to create professional and compelling looking profiles that exhibit your varied skills, job history and the recognition you’ve got. Your profile have to be strong enough to make prospective employers interested at the first glance as then only will they invest further time to explore the rest of your details. If you don’t hold a LinkedIn account, make sure to fill the gap by using your Facebook account completely. Mention your job regularly on Facebook and share the things you’ve accomplished. Remember – if you can’t resist yourself from posting something negative about your job, ensure the privacy settings for those posts aren’t set to public.

2. Optimize your LinkedIn profile

With approximately 400 million global members, LinkedIn has become the largest professional social site across the world. With most of the hiring managers, head-hunters and leading recruiters actively searching for potential candidates on LinkedIn each day, it makes sense to have a solid presence on this site. Your LinkedIn profile is quite similar to writing your online resume. However, the advanced technology aspects of this platform provide you with some other highly useful features such as “Endorsements”. LinkedIn allows you to incorporate personal testimonials. So, ask your friends, manager, colleagues or customers to write a few positive lines about your capabilities on your profile page.

Your first step is to make sure that your profile is impressive, searchable and professional. Regularly update your profile with new skills, tweak the texts for easy reading and include industry buzzwords that employers will be looking for. Remember that the content of your profile shouldn’t just contain your skills but also demonstrate the impact you’ve created on your previous employers so that head-hunters can easily understand the advantage of bringing you on board.

Add a suitable picture to your profile to develop trust with others online. Use a picture that mirrors how you’d look at the workplace and stay away from uploading pictures from casual nights out. Now, start building a professional network by connecting with recruiters, hiring managers and colleagues in your industry. The more connection you have, the more your opportunities will be. So, connect with as many relevant people as you can.

3. Create a professional Facebook profile

Although Facebook is quite an informal medium and mainly used by people to connect with family and friends, it’s being used by various companies too for commercial purposes. Some of them use it to communicate with their customers, staff and the wider audience (to receive their views and comments as well as respond to their feedback etc), while some others use it to vet and recruit potential candidates. Remember that boundaries on Facebook between personal and professional matters are quite blurred, which makes it important to be always aware of what kind of information about yourself can be viewed and by whom.

From a job searcher’s viewpoint, Facebook can be quite useful as you can ask your personal contacts for advice and information about your job search or career and even find valuable information on both organizations and individuals. The informal and interactive nature of this site empowers you to obtain information as well as communicate with prospective employers in a manner that may not be possible elsewhere. Here are some things you can do to optimize your Facebook profile.

  • Professionalize your profile and set the privacy settings the right way
  • Develop your network by joining relevant groups
  • Apply for jobs through the “Facebook Marketplace”
  • Start discussions with organizations and people in your industry

Facebook can be significantly useful for learning about your future employer but you need to be cautious about posting unfiltered comments as that may cost you your career.

4. Connect with potential recruiters on Twitter


Although Twitter isn’t a professional networking social media site as such, still there are many ways you can reap the benefits of this platform to find job opportunities and connect with professionals. It’s a platform mainly used by people to exchange and post short messages. It’s used to interact with other organizations or people the users find useful or interesting, including attaching photos or links that users want to share with their respective Twitter community. Businesses utilize Twitter to advocate their expertise, services and attract people to visit their site. When using this platform for your job search, you’ve to be professional. Remember that when you’re trying to grab the attention of prospective recruiters, you must represent yourself in a professional and attractive way.

One major benefit of Twitter is its support for free flowing communication that empowers you to directly talk to potential hiring managers and recruiters without having to submit your resume first. In your job hunting endeavor, a significant percentage of your tweets, re-tweets as well as replies should concentrate on the topics which are relevant to the organizations you wish to work for. It’s also a great platform to listen to what people are talking about your future company.

5. Engage with different people in your domain

Only increasing your visibility and activity on various social media platforms won’t help you much when it comes to finding the right job. Gone are those days when you had to put in a lot of work to ask your friends about their connections and where they work to reach prospective employers. Now, you can simply tap your social media networks to find out all the information you need to find your dream job. This could mean anything from getting introduced to the hiring managers at the organizations you wish to work for, get an insiders’ view about the work culture prevalent in your dream company, or much more.

Today, social media has become your own research laboratory as long as you use it in the right way. There are various ways to leverage the benefits of social media platforms. For instance, on Facebook, “like” the pages of organizations you want to work for and join conversations about current industry trends. Follow the same organizations on Twitter and LinkedIn as well so that you become automatically updated about the new recruits as well as product developments.

Accept follow/connection request from all actual people as you never know how a new connection will help you in your job search. It’s rather difficult to obtain a cold contact’s email address when compared to the chances of finding him/her on social media platforms. So, don’t hesitate to send direct messages to cold contacts on Twitter or invite them to connect on LinkedIn to build your network and give momentum to your job search.

6. Demonstrate your expertise

Most people who use social media hold a “what’s in it for me?” sort of mentality and here’s how you can stand out from your competitors. Help people by providing links to important content, answering their queries etc. If you can regularly connect with people on LinkedIn, Facebook and Twitter, you’ll be able to build your own brand image on these platforms. You can also find the groups where your industry members are present. Join those groups and introduce yourself to other members. And don’t forget the power of blogging.

Writing a post on your industry-relevant topic shows prospective employers that you’re knowledgeable, have a serious and focused outlook, and have strong communication skills. Remember that your tweets, posts and status updates are platforms to exhibit your knowledge on a certain topic and thus demonstrate your expertise.

Attend related events and conferences and post takeaways. In case you don’t have your personal blog or website, you can use LinkedIn Pulse to post your write-ups and receive a significant number of views, comments and likes from people belonging to different verticals. Your never know – your article could be re-posted and you might grab the attention of a prospective hiring manager or recruiter.

7. Follow industry news

There isn’t a single social media platform that alone works the best for all job searchers. The crucial thing is to identify which platforms are mostly utilized by your industry. Try to find out the latest occurrences by joining specialized groups on social media platforms, signing up for newsletters, participating in various discussion forums and following your industry related blogs. These will help you to stay updated about the latest industry trends and information, thus improving your chances to make connections that might result in job leads.

Following organizations on various social media platforms provides you with current news about them, in addition to disclosing the hot topics and trends prevalent in your industry. You need to be updated about these patterns and discuss them in your network so that you can exhibit yourself as an informed professional with an insider’s edge and come across as someone who is up-to-date about the important happenings taking place in your niche or the industry.
All these will help build trust among your network and let you emerge as a dependable name, who may get noted or recommended for vacant job positions. In addition, when you’re writing your resume, LinkedIn profile or cover letter, you should mention jargon from your industry. This becomes particularly advantageous if you’re waiting to be found by recruiters or hiring managers on LinkedIn.

Now that you know how to use social media to your advantage for landing the dream job, go ahead and put these tips to good use to turbo-charge your job search.

10 Big Mistakes College Students Make In Their Job Search

“Don’t be afraid to fail. Don’t waste energy trying to cover up failure. Learn from your failures and go on to the next challenge. It’s OK to fail. If you’re not failing, you’re not growing.” –H. Stanley Judd

Out of all the job seekers I come across, there’s a special connection I share with the college grads. Their incessant zeal to turn the world upside down is contagious; but, it’s a shame to see over 76% of them failing to get a job even after spending months doing unpaid internships. If I talk about myself, it’s because it cost me 4 internships and 2 training sessions to secure my place in the firm I aimed for; however, not every friend of mine put the same effort.

I totally envy a few of them who got their dream job served on a platter. Not every friend of mine who got the job first was an ace scorer, but they avoided making a few mistakes that cost others a lot of time and efforts in their journey. Given below is a brief account of the same.

1. Not Responding To Your Emails And Calls

I understand it’s the age of texting, and for the college grads, nobody actually keeps a check on those emails. But, employers do! A large number of employers keep a constant check on the emails they receive and choose to communicate with the candidates via emails. Similarly, missing on those calls can cause the loss of a kickass opportunity you’ve been aiming for long. To keep up with the employers, check your emails daily and make a rule to answer all your calls.

2. Choosing Facebook and Twitter over LinkedIn

As a student, I spent a lot of time surfing through the funny videos on Facebook; however, I realized a bit late that it did not help me at all to achieve my respective goals. As per a survey, 90% of the college students claimed to network with their peers using Facebook, but over 46% said they have never been on LinkedIn. As a college grad, it is important to gauge the right platform to develop a network that would help you in the long run. It is a must to create a LinkedIn account by the time you’re a college senior. LinkedIn is a great way to network and develop links with the people who can help you professionally. This adds on to the odds of getting a job faster than your friends.

3. Taking ‘No Response’ As A No

It’s no lie that thousands of resumes go directly into a black hole and the applicants never really hear back from the employers. And to be honest, it has happened with almost all of us. While giving up is easy, I would suggest the college grads to keep swimming and find a thread that leads them to the employer. Look for a personal connection or a network that could help you in your quest. While you are in a competition with thousands of others who haven’t heard back from the employer, make yourself stand out by not giving up easily. If you think the job is a good fit then chase it till you get it. This would not only get you a step ahead in the rat race, but it also help you in fetching the perfect job.

4. Not Using The College Network To Max

A big mistake that college grads make is relying too much on the online listings and anonymous placement fairs. While, I don’t undermine the success rate of such listings, looking for a personal connection to the employer can give you faster results. Build a solid network of people on your campus who can help you achieve your goals. Keep up a casual conversation with your friends, professors, alumni and tell them you are focusing on finding a full-time job. Ask them if they know someone who works or have been associated with the companies you’re interested in. It would definitely lead you to the opportunities you would have let go otherwise.

5. Presenting A Self-Centered And Untidy Resume

Young job seekers usually work too hard on their resume and in that effort, they sometimes end up creating a copy that’s full of pages but lacks the required tidiness and grammatical accuracy. Another big problem I usually come across is the self-centered objective section that talks a lot about a candidate’s goals but very little about the employer’s requirements. To bag the job, one should emphasize more on what he/she can contribute to the firm and present the same on the resume.

6. Thinking That You Have Enough Knowledge

Well, I’ve come across a number of fresh college graduates who feel just because they have completed their graduation with great marks and from an esteemed college or university, they can get any job instantly. That’s not how it works in real life. To tell you the truth, there are a number of employers out there who are not even interested in your GPA or marks. Preparing yourself is a must before you apply for a job. While you are still looking out for the right job, keep revising your studies and never forget to get a hand on new skills that will help you bag the right job.

7. High Salary Expectations

Many young students who have completed their schooling or graduation from a reputed college expect too high of a salary for their first job. Students should keep it in mind to never bar themselves from certain jobs just because they are not paying well. In order to kick-start your career, I would advise you to focus more on your growth potential and knowledge that you’ll gain instead of what you’ll be paid.

8. Lack Of Career Focus

Most of the young grads I have encountered lack the career focus they should have. It is very important for you to have an in-depth knowledge of the career path you have chosen in addition to your passions. Research the field in which you have interest so that you don’t get tongue-tied when an employer asks about it. You would not believe the number of alternate options you’ll find relating to your desired job once you start researching.

9. Limiting Yourself Geographically

It’s an undeniable truth most college grads always prefer certain locations to begin their career. But that’s not how it happens every time. As far as my experience goes, it’s a really bad idea to give up on a certain job just because it asks you to relocate to a specific location. Never limit yourself geographically. Be open to all the jobs, whether they are in your preferred location or require you to shift somewhere else. Don’t be confused between going and staying if you are getting a really nice job. I would suggest the students to focus more on the opportunity that they are getting rather than focusing more on the geographical limits. Always have 2-3 choices for locations so that your career is not put on halt because of such a trivial reason.

10. The Dream Job Crisis

While most students have a dream job for which they work hard day and night, others turn out to be blank when asked about the same. If you have a dream job then it’s time you have a reality check as a majority of people do not land their dream job right after graduation. Waiting for the perfect dream job is a really big mistake many graduates fresh out of college make. While it’s okay to work hard for your dream job, sometimes, it’s better to just accept what’s coming your way in order to find better opportunities with the career growth. Instead of avoiding these jobs altogether, you should embrace them and turn them into a stepping stone towards your dream job.

It’s even better for students who haven’t thought about a dream job just yet. They should be open to any opportunity that comes their way and take it up right away. You never know what could be the turning point in your career. Instead of expecting too much from the first job, I say you should try a number of options and retrospect what you actually like doing.

A tip for all the students: Leverage each interview to learn about the corporate culture and underlying career advancement opportunities. It is your time, put your queries, ask questions and observe how employees interact. It’s okay to fail at some interviews and it is equally okay turn some down, there’s a better opportunity waiting for you out there.

National Association of Social Workers Offering Virtual Career Fair


WASHINGTON — The National Association of Social Workers (NASW) is hosting a 2016 Virtual Career Fair on February 9 from noon to 4 p.m. that will give employers access to a pool of talented social work professionals who are ready to take positions in health care, mental health care, the military, schools and other sectors. If you are a job seeker, you can register here.

“Social work is one of the fastest growing professions in the United States and the need for social workers is acute in some areas,” said NASW Director of Professional and Workforce Development Raffaele Vittelli. “NASW decided to partner with Brazen Connect to offer virtual career fairs in order to use technology to give employers more ease and flexibility in connecting to the top talent within NASW and the social work profession.”

This is a unique opportunity to recruit members of our organization all from the comfort of your home or office.

How it Works:

At the event, you will receive a fully customized employer booth, complete with your logo, images, open positions, videos and other information to make your career opportunities stand out!

During the live event, you will receive three recruiter seats, where recruiters will connect directly with job seekers in one-on-one chats to discuss career opportunities and determine if the candidate could be a good match for any openings. All job seeker participants in the event will be part of a diverse pool of talented professionals.

Who should attend the event?

  • Employers seeking to chat one-on-one directly and candidly about your career opportunities
  • Employers seeking to fill their pipeline and hire the top talent
  • Employers wishing to enhance their brand by giving candidates access to their company

Employers can go to this link for registration information. Each employer will get three recruiter seats, and recruiters can connect directly to job seekers through one-on-one instant messaging chats and video chats via Skype that employers can use to discuss career opportunities and determine if the candidate is a good match for the positions.

“Employers can use the Virtual Career Fair to discuss career growth at their organizations, quickly fill open positions, or enhance their brand by giving candidates access to their company,” Vittelli said.

The NASW Virtual Career Fair will connect your company with top talent from our vast community of professionals, representing all sectors around the country. The online format provides an easy, effective way to discover top talent from our community. If you value what this diverse community brings to the workforce, this is an event you’ll want to attend!

Starting Your Journey: I Am A Social Worker

Do you remember when you made the decision to become a social worker? Your decision was a defining moment of  your life, and it was the moment you decided who you wanted to be and what you wanted to do with your life. You defined your goal and set out on your journey to achieve your chosen profession. Filled with compassion and the desire to help others, you were prepared to serve in a thankless job with low pay because the joy of helping someone achieve their goals would be thanks enough.

I am a social workerI want to share a story about a social worker named Evelyn who has strong passion for helping people in need which led to her making the decision to become a social worker. Her heart bounced at every step as she made the decision to become a social worker who would change the world while bringing peace and love for the poor, the abused, the lonely.

In 2002, Evelyn finally finished school ready to take action and help lots of clients. She got her first job at the local school for disabled children, and she felt like a hero starting her journey in search of the holy grail. Of course, there would be dragons and wicked witches to slay, but Evelyn felt strong and capable with I am a Social Worker written in big capitals at her forehead.

I promised you a little story, so lets fast forward to 2014. Picture Evelyn on her couch at home, and her two sons playing Counterstrike on the dining table adding noise in the room. The noise disturbs her thoughts while she is busy giving her opinion in a discussion group on Linkedin.

Evelyn writes: I just wish the social work profession was respected like the rest of the healthcare professionals. Unfortunately, even as many have made this our chosen career, we have not escaped the image of volunteer and our salaries speak to that.

Evelyn made her profile on Linkedin two years ago, which was when she lost her job. It was a simple case of cutting the budgets. Evelyn hoped to find a new job on Linkedin, but she didn’t. Instead of a new job, Evelyn found on Linkedin many social workers in the same situation. They were discussing things like: why are our salaries so low, who will blame the government, how can we advocate for ourselves.

Her heart wasn’t bouncing anymore, and her passion for helping people in need was just a dream of the past. Sitting on her couch, her two boys around her, she felt unhappy and frustrated. As you know, frustration can be the germ of inspired action. As Evelyn’s frustration got stronger, a new thought came up in her mind which initially made her feel anxious and uneasy….

Well, I promised you this little story about Evelyn, but I will be sharing more about her in future articles. Just as Evelyn got frustrated, you might also be frustrated not knowing what her thoughts were that made her feel so anxious. I know, I’m sorry, but since this is my first article for The Social Work Helper, I promise you there is more to come.

Evelyn looks a lot like me a couple of years ago, and I’ve made the same journey Evelyn is about to embark on. A journey that started on my couch in Tiel, the Netherlands while feeling like an unhappy social worker. A journey that finally brought me here today to connect with you and teach you all about entrepreneurship for social workers. Until next time…

4 Pitfalls to Avoid When Using the Internet to Find a Job!


Many of you reading this may be recent or soon to be graduates, and/or  you have been looking at the job market with abject terror. You might feel somewhat akin to how a deer must feel as they are staring at an oncoming car. You know that you need to find a job, but you also can’t seem to make any moves to do so. Well don’t let opportunity pass you by! Don’t fall into these technology pitfalls that can make finding a job even harder!

1. Searching websites like Idealist, Indeed, Craigslist

Yes, those websites are great, but they also create several problems:

  • They encourage you to apply for job with companies that you don’t know about. Which is fine, but you are far more likely to get a job with a company that you know and love.
  • Everyone else is seeing these same jobs, which means you have to stand out in an even bigger crowd
  • These websites can be outdated, there is no guarantee that you applying for a job that even exists!

Solution: Find organizations you know and love! Look for jobs on their website, even better call their HR department. Yes, they might just tell you to look at the website, but you have made an impression that you want the job. The person is even more likely to remember your name. You may also hear about a job before it is posted!

2. Not having a complete Linkedin profile

Good job, you made yourself a Linkedin! Oh, you didn’t complete the whole thing. I guess that is fine, I am sure the person hiring you for your dream job will fill in the blanks though it might not be with what you should expect.

If you are going to have a Linkedin you need to complete it and continue to update it.

  • A post once a week is good, once a month as a minimum.
  • You never really know who is going to look at your profile. You might be missing out on any number of opportunities.

Solution: Complete your Linkedin profile, for those who are not tech savvy and are having a hard time there are many guides out there, call a friend and you can even email me and I will look at your profile and give you some free advice!

3. Mixing Work and Play

  • I am all for people using their computers for fun! By all means have a Pinterest about your favorite band, cat pictures etc. Use your twitter to talk about the latest celebrity idiocy, but please, oh please….
  • Have separate accounts! The last thing you want an employer to see is your drunken, misspelled political rant on twitter.

Solution: Use an Alias for your personal accounts, or just your first name! Make sure they are not linked to the same email address. Setting things to private is not adequate, as nothing is really private on the internet.

4. Not promoting yourself

Again, we live in an age where you never know who might be looking at your online profile!

  • Put your best face on!
  • Make sure your contact information is up to date and most of all promote yourself. It is ok to shamelessly ask your friends to share, retweet, and pin your posts because you will do the same for them.
  • The point of this whole social media world is to have as many people as possible see your best face.

Solution: Share, share, share: make sure you post once a week at least and share it. If you are in a resume pool and the hiring manager has read your blog and loved it you are going to have a huge advantage over someone they have never heard of before!

Now, you know technology can help you find a job, but it can also hinder you.  Make sure you are using it right and remember nothing beats good old fashion legwork!

Using Prezi to Spice Up Infographics

Prezi is presentation software that makes it easier to create fun, energetic presentations that tell a story. You can combine this software with other visual tools, like infographics, to have a greater impact by focusing in on the important pieces and removing the noise.

images (37)Infographics are excellent tools for succinctly and visually representing your data. More recently, several nonprofits have been able to convert their annual reports into infographics . Infographics are very easily shared and read through social media and email marketing channels.

They are much more likely to be retweeted, receive more +1’s on Google+, and more shares on LinkedIn. They rank fairly evenly with traditional posts’ number of ‘Likes’ on Facebook.

But, how can we make these better? How can you turn an infographic into something useful for a fundraising event or community outreach presentation? The best solution I’ve come across is Prezi.

Prezi is free software (there are paid versions)   that allows you to visually and energetically explain how  portions of your data are related to each other. You can add images, music, and video to enhance your words. And, because it’s in the cloud, you can collaborate with multiple people who can access and edit it from anywhere. It’s perfect for working in teams, in the field, or with volunteers.  You can also access it on your phone and tablet, which lets you give your presentation on the fly for those chance meetings with possible supporters.

Here are a few examples of Prezi’s being used on Infographics

Internet Marketing Land

NHS Governors Demographics 

Western Lowland Gorillas

If the infographic aspect of this post scared you away – don’t worry. Infographics are easy to make and don’t require prior graphic design knowledge. There are several sites (free and paid) that will help you get started.  Piktochart is very popular, as well as If you want to make it yourself for free, you can use image manipulation software (like GIMP), some infographic templates you can find on Google image searches or, and a little bit of time to make something beautiful.

If you need help creating infographics, Prezi’s, or anything related – feel free to shoot me an email to or you can also visit the Prezi’s support forum. Have you used Prezi? Share your thoughts below!

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