MTV - VMAs National Suicide Prevention Month begins on September 1st, and MTV officially kicked off suicide awareness with a performance of “1-800-273-8255” by Logic along with Khalid and Alessia Cara at the VMAs. The song's title just happens to be the number to the National Suicide Prevention Hotline, and the performance also included a group of suicide attempt survivors who came on stage wearing shirts with the number to the suicide helpline. The song begins from the perspective of someone who wants to die and feels there is no one there to care about what happens to them. The opening hook for the song states, "I don't want to be alive, I just want to die today, I just want to die." Some may take an issue with the beginning of the song, but it can not be understated the importance of identifying those feelings in order to seek help. A recent study which included 32 children's hospital across the United States revealed an alarming increase in self-harm and suicidality in children and teens ranges from ages 5 to 17 over the past decade. Also, the School of Social Work and Social Care at the University of Birmingham released a recent study stating, "Children and young people under-25 who become victims of cyberbullying are more than twice as likely to enact self-harm and attempt suicide than non-victims." The second hook starts with "I want you to be alive, You don't gotta die today, You don't gotta die." The song moves from a place of darkness to a place of support. When someone expresses suicidal thoughts, it is critical to not dismiss their feelings or minimize the weight of the issues preventing them from wanting to live. The Center for Disease control list death by suicide as the number 1 cause of death in the 15-19 age group. According to the National Data on Campus Suicides, "1 in 12 college students have written down a suicide plan as a result of stresses related to school, work, relationships, social life, and still developing as a young adult." John Draper, Director of the National Suicide Prevention Lifeline, in an interview talked about the impact the song is already having. During his CNN interview, Draper stated, "The impact has been pretty extraordinary. On the day the song was released, we had the second-highest call volume in the history of our service. Overall, calls to the hotline are up roughly 33% from this time last year." "I finally want to be alive, I don't want to die today, I don't want to die" are the lyrics and the tone in which the songs end. Then, it leads into an incredibly woke statement by Logic, and here is a sample: “I am here to fight for your equality because I believe that we are all born equal, but we are not treated equally and that is why we must fight!” - Logic VMAs The trend for suicide deaths is on an upward climb. A 2015 study by the Center for Disease Control state there were twice as many suicides than homicides in the United States. It's time we end the stigma and myths surrounding suicide attempt survivors "doing it for the attention." Suicidal thoughts may be an ongoing struggle instead of a one-off event to prevent. In this case, we need to arm loved ones and at-risk individuals with information as well as tools and resource to manage their mental health status. Suicide Warning Signs https://twitter.com/samhsagov/status/901976230207086592 Another useful resource is the Crisis Text Line in which users can send a text to a trained counselor and typically receive a response within 5 minutes. Texters can begin by texting "START to 741741" to get connected. Mental Health providers and practitioners are always looking for ways to connect and reach those most at risk for suicidal and self-harming behaviors, and pop culture often has a direct connection to those who are the most vulnerable. Unfortunately, a recent study identified a link between 13 Reasons Why and suicidal thoughts in which it found "queries about suicide and how to commit suicide spiked in the show’s wake." Unlike Netflix's "13 Reasons Why", this song is already showing the opposite effect by increasing queries and online searches about the National Suicide Prevention Hotline versus queries on how to commit suicide. If you have not seen this powerful VMA performance, I urge you to check it out.