Stand4 helps you make your mark on the world. They’ve made it extremely easy, through their app, to support whatever causes you want, whenever you want, and however you want. Whether it be through donations in which they don’t take a percentage, to petitions that can be signed with a swipe of your finger, to (my personal favorite) sponsoring stands that actually donate for you every time you perform a challenge. Any time you do easy things like drinking a beer or checking-in, they’ll donate to whatever cause you care about. Simple as that. What’s really exciting is their ability to track and show your impact. So if you drew a 4 on the App to give a child a cup of clean water, they’ll actually send in-the-moment project updates of the filters being made, filters being delivered, and the exact school you gave water to. It’s legit. Here is my interview with Andy Hill founder of the social good startup Stand4. Stand4 is a social impact app that empowers people to change the world without donating a dime. Let’s first talk about how this idea came about and when was the ah-ha moment, when you said ok I want to really launch this? Andy: About 9 months ago, my partners and I started studying the social and economic philosophies on why people give and what we found very interesting is that when an individual gives, they’re doing it because giving carries with it a sense of fulfillment; a sentiment, unlike any other, that is fostered in the belief that their contributions lead to a better, more desirable world. But we, as individual givers, never get to see our impact on the world, whether it be with a single event or as a collective sum. And therefore our fulfillment is minimized by an outdated charitable system. At Stand4 we were founded in a belief that the way we change the world hasn’t changed in 150 years. We believed (and still do) that there are causes and stories that resonate with each of us, and we are intrinsically motivated to help. So Stand4 set out to create a new system. One where we could support what we care about further than our wallets would allow and even more importantly, then be able to see the exact impact our support helped accomplish. Can you explain how users can make a real impact without actually having to donate money? Andy: Stand4 actively partners with corporate sponsors who set aside a pool of funds for donation through our app. Our users choose where this money is allocated by ‘taking stands’ for their favorite causes. Every time a stand is taken, a monetary donation is made. This empowers people to make a significant impact in the world, without worrying about their wallet. Everything that comes as a result of their stand is collected and showcased on their profile, giving them the ability to immediately see all the lives they’ve touched, problems they’ve helped solve, and overall impact they’ve made on the world. Nowhere does this exist today. How many organizations can users choose from when wanting to take a stand? Is an organization teamed with a particular stand? Andy: Stand4 has initially partnered with some of the world’s most innovative non-profits including Kiva, Invisible Children, The Adventure Project, and Watsi. We’ve also partnered with several smaller non-profits we believe are making a big difference. In total, users can stand for 7 different organizations right now. We’re rapidly expanding tho and expect to bring on another 20 partners in the next month. When we bring on a non-profit partner we work with them to determine what a particular stand will equal. Below are what each stand goes towards. Kiva: 1 oz of food Watsi: 1 medical treatment Invisible Children: 1 come home message The Adventure Project: .1% raise in income for a Kenyan farmer May We Help: 1 part of a custom medical device TruWater: 1 cup of clean water Miami Children’s Initiative: 1 minute of education Did you have a certain idea of what corporate sponsors you wanted to work with? How did the process go in terms of choosing sponsors you wanted to team up with? Andy: Our corporate sponsors say a lot about what we as a company stand for – so it’s very important to us to partner with companies who share our innovative vision for change. Some of our beta sponsors include Pasta Chips (www.pastachips.com) and KIND Snacks (www.kindsnacks.com). We’re on-boarding more sponsors as we speak. At the core level is the app intended to be a social network of like minded individuals collaborating for causes? Andy: Stand4 is the social network for social impact. It’s a place where users can discover the causes they care about, support them in multiple ways, and see their entire footprint on the world in one place. Our app empowers users to showcase what it is they stand for in life and interact and collaborate with individuals who stand for similar causes. ST4ND is currently available for download. You can download the app, sign in, and start making stands, but what type of features are available in the Stand4 app? You can now tag anyone if you want to comment on a Stand, comment on an interesting story you saw, or on fun challenges you saw friends take. Users can now challenge anyone to take a stand with you. Take a pic of a sunset post it and challenge you friend to take pic of the sunset wherever they are at. Once the challenge is completed your friends will have 24 hours to vote on the winner. When a challenge is completed it triggers a 2x donation to that particular stands cause for double the impact. Also, you can now search your entire home feed for specific stands, stories, or challenges. You can also search the Stand4 community to find other people on the app. Explore all of the available Stands and uncover how effortless it is to impact the world. Make your mark by snapping pictures, answering fun questions, and a whole lot more – for every Stand you take, we donate. Download the Stand4 app and start making an impact – iOS – Android We bring your entire charitable footprint to the digital world. Share the impact that you’re making with your friends and see the impact that they’re sharing with you. Watch your collective footprints pave the way to a better and brighter future.