by Madeline Anderson, SCSJ Communications Intern
So, how exactly does it work? In order to “thunderclap” a message, select a mission/message that you wish to broadcast widely over social media. Create a catchy tag line, add an image that illustrates your goal, and insert this information into the Thunderclap website. To avoid spammers, the message will go through an online approval process. For a message to go into effective “thunderclap state,” you must get a certain number of supporters to participate by a certain date which is set by you, the organizer. The default setting is 100 supporters within a week. However, you may adjust the time and the number of supporters to best fit your needs. The more supporters you have the greater the social media reach of your message.
When you create your Thunderclap, you share it via any social media sites which can include Facebook, Twitter, YouTube, Personal webpage, Tumblr or by e-mail in order to get your supporters to participate. When you have the amount of support you need, the Thunderclap message will be sent out on the date and time you specified. For example, the Southern Coalition for Social Justice set up a Thunderclap to remind North Carolinians to register to vote by the October 11, 2013 deadline, and we are seeking 100 supporters. When we reach this number, Thunderclap will arrange for our reminder message to be posted to the social media pages of each supporter at the same time on the same day. This will increase our chances of creating awareness on this important matter.
What about the supporters? What are they signing up for and what are their options? Supporters are allowing Thunderclap to share this one message on their behalf. It will post on their feed ONCE at the time/date they agree to, and it will not be sent out as spam (i.e. a message sent to all their friends). Facebook and Twitter only store the information through a secure connection to spread this message so there is no personal information shared (i.e. passwords). Supporters are also able to opt out of the project at any time if they change their minds.
Thunderclap and grassroots campaigning In terms of increasing the scope of your grassroots message, this tool is phenomenal. IF you were to get 250 supporters for your Thunderclap message, the total social media reach could be well into the millions. The goal is to hone a strong, simple message and make it viral. Given the amount of media shared every day, trying to get a message noticed can seem daunting. With a Thunderclap coordinating a multitude of voices discussing your message at the same time, your message will be mass pushed to the forefront of all of your supporters’ feeds. Want to give it a try? Check out SCSJ’s Thunderclap – and please support it!
Watch the Thunderclap how-to video:
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