What is Thunderclap and How can It Help Grassroots Organizing?

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by Madeline Anderson, SCSJ Communications Intern

Thunderclap is a free crowd-speaking platform that allows a message to be seen by a multitude of people on a variety of different social media sites at the same time. The purpose is to help maximize the chance of your message going viral by coordinating a multi-media strike alongside your loyal supporters. Thunderclap sends a message to each supporter’s preferred social media outlet such as Twitter, Facebook or Tumblr which automatically posts your message on their page at the same time. This technique could possibly expand your message and reach to thousands and even hundreds of thousands people at the same time creating a viral message.

So, how exactly does it work? In order to “thunderclap” a message, select a mission/message that you wish to broadcast widely over social media. Create a catchy tag line, add an image that illustrates your goal, and insert this information into the Thunderclap website. To avoid spammers, the message will go through an online approval process. For a message to go into effective “thunderclap state,” you must get a certain number of supporters to participate by a certain date which is set by you, the organizer. The default setting is 100 supporters within a week.  However, you may adjust the time and the number of supporters to best fit your needs.  The more supporters you have the greater the social media reach of your message.

When you create your Thunderclap, you share it via any social media sites which can include Facebook, Twitter, YouTube, Personal webpage, Tumblr or by e-mail in order to get your supporters to participate. When you have the amount of support you need, the Thunderclap message will be sent out on the date and time you specified. For example, the Southern Coalition for Social Justice set up a Thunderclap to remind North Carolinians to register to vote by the October 11, 2013 deadline, and we are seeking 100 supporters. When we reach this number, Thunderclap will arrange for our reminder message to be posted to the social media pages of each supporter at the same time on the same day. This will increase our chances of creating awareness on this important matter.

What about the supporters? What are they signing up for and what are their options? Supporters are allowing Thunderclap to share this one message on their behalf.  It will post on their feed ONCE at the time/date they agree to, and it will not be sent out as spam (i.e. a message sent to all their friends). Facebook and Twitter only store the information through a secure connection to spread this message so there is no personal information shared (i.e. passwords). Supporters are also able to opt out of the project at any time if they change their minds.

Thunderclap and grassroots campaigning In terms of increasing the scope of your grassroots message, this tool is phenomenal. IF you were to get 250 supporters for your Thunderclap message, the total social media reach could be well into the millions. The goal is to hone a strong, simple message and make it viral. Given the amount of media shared every day, trying to get a message noticed can seem daunting. With a Thunderclap coordinating a multitude of voices discussing your message at the same time, your message will be mass pushed to the forefront of all of your supporters’ feeds. Want to give it a try? Check out SCSJ’s Thunderclap – and please support it!

Watch the Thunderclap how-to video:

Southern Coalition For Social Justice

The Southern Coalition for Social Justice is a Social Work Helper Contributor. SCSJ partners with communities of color and economically disadvantaged communities in the south to defend and advance their political, social and economic rights through the combination of legal advocacy, research, organizing and communications.

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Southern Coalition For Social Justice

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