Tag: Marketing and Advertising

The new wonder in live streaming apps is called Periscope! You’ve probably heard of it. I don’t exaggerate if I call Periscope the ultimate tool to make yourself and your work visible. Periscope offers you an immediate access to your network to bring them live broadcasts. But let’s start at the beginning. What is Periscope? Periscope uses the camera on your phone to share in a livestream whatever you want. Your phone becomes a TV studio, and you’re the TV host or the reporter. You can even do your own talk shows. It’s magic! I love it! Periscope is free and you can get it in your app store. You start making your account and your first broadcast can go live in no time. It works super easy. Periscope is a product of Twitter. If you own a twitter account, your twitter followers will also be your audience, and Periscope will notify them when you start a broadcast. Periscope looks like making a video, but there is one big difference. With video, you can edit your video, and do this over and over again. It makes me feel uncertain: will it be good enough or shall I take another shot? Do some more editing? But, Periscope is live and raw with no editing. There’s no time for feeling uncertain. Of course it’s scary to be live but just take a deep breath and go for it. Periscope is interactive. You can chat with your audience, ask questions, and answer questions. Your audience can also chat with each other. This chat can make a broadcast a bit chaotic but that’s all part of the fun. A replay of your broadcast is available on Periscope for 24 hours, but you can also use katch.me to archive your broadcasts and keep them available for as long as you wish. Periscope is still so new that everybody is still experimenting. It’s a playground and you can jump in without being afraid to not knowing the rules. But why should you? The ultimate tool to increase visibility It’s a great tool to be visible, and that's exactly what we need! Show our faces, tell our stories, provide your expertise, or show the results of our work. I’m using Periscope myself for a while now and I discover huge possibilities as a result. I’ve brainstormed a list for you: Share your knowledge: about parenting, abuse, loneliness, health Give a sneak peek at activities in the community center Managers and lecturers in Social Work can share their vision on the profession You can announce a contest You can ask for some input on a project you’re working on Share the weekly activity agenda with the neighborhood Answer questions from clients in a Q&A Broadcast series like a cooking series with recipes of your clients Give a tutorial on how to fill in a difficult form Give a yoga lesson I’ve decided to do more Periscope broadcasts beside my blogs and webinars on a regularly basis. It will be a regular part of my marketing mix. I’m working with schedules and topics like: marketing tips, social work tech tips, stories, inspiration, share my failures, my insights on social work and much more. You can use a hashtag to announce your broadcasts and mine is #socialscope. Join me for some social work fun and inspiration. Hearts ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ One more thing: Facebook has likes, and Periscope has hearts. Who's doesn’t like little colored hearts? If you watch a broadcast and you like what you see you can tap on your screen to share some hearts. So cute! Now I’m curious about the possibilities you see to get visible with Periscope. Please share them here. And if you’re on Periscope, share your account and let’s connect. Mine is @annekekrakers. Hope to see you soon on Periscope!

Tag: Marketing and Advertising

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